The adaptation of species in the fashion media ecosystem: the case of Vogue

IF 1.5 Q2 COMMUNICATION
Marta Torregrosa, Teresa Sádaba
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引用次数: 0

Abstract

ABSTRACT Digitalization has reconfigured the landscape in the fashion media ecosystem. New species have emerged within the environment. Today, fashion magazines compete with numerous fashion and lifestyle content providers, questioning their role as the sole authority when it comes to deciding “what is fashionable” and challenging their monopoly when it comes to prescribing aesthetic tastes. The purpose of this study is to analyze the case of Vogue to illustrate how species can adapt to the ecosystem. Vogue’s original response, as reflected in the different initiatives we have studied, enables us to draw up a map of players within the fashion industry, one in which the magazine serves as an institution and not only as a member of the media. In this respect, our conclusions highlight the importance of the public, as opposed to the medium itself, based on an understanding of communication as a social rather than a technological phenomenon.
时尚媒体生态系统中的物种适应:以《Vogue》为例
摘要数字化重塑了时尚媒体生态系统的格局。环境中出现了新的物种。如今,时尚杂志与众多时尚和生活方式内容提供商展开竞争,质疑他们在决定“什么是时尚”时作为唯一权威的角色,并挑战他们在规定审美品味方面的垄断地位。本研究的目的是分析《Vogue》杂志的案例,以说明物种如何适应生态系统。正如我们研究的不同举措所反映的那样,《Vogue》最初的回应使我们能够绘制出时尚行业参与者的地图,在这个地图中,该杂志是一个机构,而不仅仅是媒体的一员。在这方面,我们的结论强调了公众的重要性,而不是媒体本身,基于对传播作为一种社会现象而非技术现象的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Popular Communication
Popular Communication COMMUNICATION-
CiteScore
3.90
自引率
0.00%
发文量
15
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