Different pathways to identify moral framing from media content: A response to Hopp and Weber

IF 3.1 2区文学 Q1 COMMUNICATION

Communication Monographs Pub Date : 2021-07-03 DOI:10.1080/03637751.2021.1963516

Rong Wang, Wenlin Liu

引用次数: 5

Abstract

ABSTRACT Moral framing is a mobilizing strategy in digital activism to raise awareness of a social issue. This essay discussed the strengths and weaknesses of multiple methods of extracting moral framing from media content. Two issues were highlighted from crowd-coding and automated coding using computational approaches: context sensitivity and the handling of coding discrepancies. We compared results from manual content coding and automated analysis using the eMFD, urging scholars to incorporate multiple methods to uncover the meanings behind each moral value. We argued that crowdcoding, computational approaches and manual coding are not exclusive of one another, and encouraged scholars to diversify their methodological toolbox and choose what to use based on the research context.

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从媒体内容中识别道德框架的不同途径:对霍普和韦伯的回应

摘要道德框架是数字激进主义中的一种动员策略，旨在提高人们对社会问题的认识。本文讨论了从媒体内容中提取道德框架的多种方法的优缺点。群组编码和使用计算方法的自动编码强调了两个问题：上下文敏感性和编码差异的处理。我们使用eMFD比较了手动内容编码和自动分析的结果，敦促学者们结合多种方法来揭示每种道德价值背后的含义。我们认为，众编码、计算方法和手动编码并非相互排斥，并鼓励学者多样化他们的方法工具箱，并根据研究背景选择使用什么。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Monographs COMMUNICATION-

CiteScore

5.40

自引率

0.00%

发文量

期刊介绍： Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.