An ideological square analysis of the podcast discourse in “Chinese Dreams” of the BBC World Service

IF 1.5 2区文学 Q2 COMMUNICATION

Critical Discourse Studies Pub Date : 2023-07-04 DOI:10.1080/17405904.2022.2087702

Laksup Apirakvanalee, Y. Zhai

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引用次数: 1

Abstract

ABSTRACT Employing the ideological square model (Van Dijk, 1998, 2000), this article examines polarization strategies of positive and negative representations of ‘us’ and ‘them’ in ideological discourse on the rise of China by Western media. We analyzed discourse properties in the narratives of five podcast episodes of the BBC World Service about the Chinese Dream, one episode each on Australia, Canada, India, Indonesia, and Kenya. The results revealed prevalent negative representations of ‘them’ – emphasizing negative characteristics and de-emphasizing positive ones of China. However, discourse strategies of emphasizing positive characteristics about ‘us’ and de-emphasizing negative things about ‘us’ were only found in Australia and Canada. The podcasts hardly avoided discussing negative aspects of India, Indonesia, and Kenya. In doing so, the BBC’s ideological discourse excluded these countries from ‘us.’ Our study indicates that the ideological square approach is not only useful to elucidate discourses behind positive and negative representations of ‘us’ and ‘them’ but also can identify nuances in discursive construction of ‘us.’

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BBC国际台“中国梦”播客话语的意识形态方阵分析

本文运用意识形态方形模型(Van Dijk, 1998,2000)，考察了西方媒体在中国崛起意识形态话语中“我们”和“他们”的积极和消极表述的两极分化策略。我们分析了英国广播公司全球服务部关于中国梦的五集播客的话语属性，这五集分别在澳大利亚、加拿大、印度、印度尼西亚和肯尼亚播出。结果显示，“他们”的负面表征普遍存在，即强调中国的负面特征，而不强调中国的积极特征。然而，强调“我们”的积极特征和不强调“我们”的消极特征的话语策略只在澳大利亚和加拿大发现。这些播客几乎不回避讨论印度、印尼和肯尼亚的负面影响。在这样做的过程中，BBC的意识形态话语将这些国家排除在“我们”之外。“我们的研究表明，意识形态方阵方法不仅有助于阐明‘我们’和‘他们’的积极和消极表征背后的话语，而且可以识别‘我们’话语结构中的细微差别。”

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Critical Discourse Studies COMMUNICATION-

CiteScore

4.10

自引率

6.70%

发文量