Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria

IF 0.5 Q4 AGRONOMY

Journal of Agricultural Extension Pub Date : 2023-04-06 DOI:10.4314/jae.v27i2.3

C. E. Nwobodo, E. Agwu, D. J. Okoronkwo, Celestina Dupe Innih

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Abstract

The study assessed the determinants of communication channel use among rice value chain actors in Nasarawa and Benue States, Nigeria. A multistage sampling procedure was used to select six hundred (600) respondents. Data were collected using a semi-structured interview schedule and were analyzed using a binary logistic regression model with the forced entry method. Results show that the full Logit Regression model containing all the predictors for determinants of use of face-to-face communication channel (x2 = 19.74), mobile phone (x2 = 46.453), radio (x2 = 55.12), television (x2 = 34.41) and print media (x2 = 29.71) were statistically significant. The key determinants for the use of mobile phones include: sex, age, number of social organizations, and years of experience while sex, age, and number of years spent in school were key determinants in the use of television. Therefore, extension agents should consider the different socio-economic groups in selecting communication channels in reaching out to rice value chain actors as identified. Also, extension agencies should create awareness, and provide training opportunities to enable actors to take advantage of the available channels in rice value chain communication.

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尼日利亚纳萨拉瓦州和贝努埃州稻米价值链参与者沟通渠道的决定因素

该研究评估了尼日利亚纳萨拉瓦州和贝努埃州大米价值链参与者使用沟通渠道的决定因素。采用多阶段抽样程序选择了600名受访者。使用半结构化访谈时间表收集数据，并使用二元逻辑回归模型和强迫进入法进行分析。结果显示，包含面对面交流渠道（x2=19.74）、手机（x2=46.453）、收音机（x2=55.12）、电视（x2=34.41）和印刷媒体（x2=29.71）使用决定因素的所有预测因素的完整Logit回归模型具有统计学意义。使用手机的主要决定因素包括：性别、年龄、社会组织的数量和经验年限，而性别、年龄和在校年限是使用电视的关键决定因素。因此，推广机构在选择与所确定的大米价值链参与者接触的沟通渠道时，应考虑不同的社会经济群体。此外，推广机构应提高认识，并提供培训机会，使行为者能够利用大米价值链沟通的现有渠道。

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来源期刊

Journal of Agricultural Extension AGRONOMY-

CiteScore

1.10

自引率

25.00%

发文量

期刊介绍： The Journal of Agricultural Extension (JAE) is devoted to the advancement of knowledge of agricultural extension services and practice through the publication of original and empirically based research, focusing on; extension administration and supervision, programme planning, monitoring and evaluation, diffusion and adoption of innovations; extension communication models and strategies; extension research and methodological issues; nutrition extension; extension youth programme; women-in-agriculture; extension, Climate Change and the environment, ICT, innovation systems. JAE will normally not publish articles based on research covering very small geographic area that cannot feed into policy except they present critical insights into emerging agricultural innovations.