The appeal of ‘Do It Yourself’ orthodontic aligners: A YouTube analysis

IF 0.5 4区医学 Q4 DENTISTRY, ORAL SURGERY & MEDICINE

Australasian Orthodontic Journal Pub Date : 2021-07-01 DOI:10.21307/aoj-2021.036

M. Collins, Darwin Luc, E. Karadeniz, P. Petocz, C. Flores‐Mir, Carmen Karadeniz

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引用次数: 2

Abstract

Abstract Objective: The present study aimed to determine how the popularity of ‘Do It Yourself’ (DIY) aligner videos available on YouTube relates to authorship, video content, quality and reliability, and to determine why DIY aligners appeal to consumers. Methods: The Google Trends website was interrogated to identify the most frequently used search terms regarding DIY aligners which were subsequently applied to a search of the YouTube website. One hundred twenty-three videos were assessed for completeness of content, reliability (using a modified version of the DISCERN tool) and quality using the Global Quality Score (GQS). The relationship between the variables and authorship, popularity, financial interest, and recommendations were assessed using Pearson Correlation Coefficients. Results: Laypeople produced the majority of the videos (73%). Dentists/Orthodontists uploaded only 4% of the videos, and dental professional bodies uploaded none. Most videos (86%) were content poor, unreliable (average DISCERN score of 1) and of low quality (average GQS of 2). The more popular, reliable and superior the quality of the video, the greater the number of views, likes and viewing rate (p < 0.05). Conversely, authors with a financial interest and lower quality and less reliable videos were more likely to recommend DIY aligners. Consumers sought DIY aligner treatment due to a reduced cost. Conclusions: YouTube should not be considered as a viable nor reliable source of DIY aligner information for patients or the public. Dentists/Orthodontists should be encouraged to publish comprehensive and more informative YouTube content related to DIY aligners.

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“自己动手”正畸矫正器的吸引力：YouTube分析

摘要目的：本研究旨在确定YouTube上“自己动手”（DIY）校准器视频的受欢迎程度与作者、视频内容、质量和可靠性之间的关系，并确定DIY校准器吸引消费者的原因。方法：对谷歌趋势网站进行询问，以确定关于DIY校准器的最常用搜索词，这些词随后被应用于YouTube网站的搜索。使用全球质量评分（GQS）对123个视频的内容完整性、可靠性（使用DISCERN工具的修改版本）和质量进行了评估。使用Pearson相关系数评估变量与作者、受欢迎程度、经济兴趣和推荐之间的关系。结果：大多数视频都是外行制作的（73%）。牙医/正畸医生只上传了4%的视频，牙科专业机构没有上传。大多数视频（86%）内容差、不可靠（DISCERN平均得分为1）和质量低（GQS平均得分为2）。视频越受欢迎、越可靠、质量越高，观看次数、点赞次数和观看率就越高（p<0.05）。相反，有经济兴趣、质量较低、不太可靠的视频的作者更有可能推荐DIY对准器。由于成本降低，消费者寻求DIY矫正器治疗。结论：对于患者或公众来说，YouTube不应被视为一个可行或可靠的DIY对准器信息来源。应鼓励牙医/正畸医生在YouTube上发布与DIY矫正器相关的全面且信息丰富的内容。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Orthodontic Journal Dentistry-Orthodontics

CiteScore

0.80

自引率

25.00%

发文量

期刊介绍： The Australasian Orthodontic Journal (AOJ) is the official scientific publication of the Australian Society of Orthodontists. Previously titled the Australian Orthodontic Journal, the name of the publication was changed in 2017 to provide the region with additional representation because of a substantial increase in the number of submitted overseas'' manuscripts. The volume and issue numbers continue in sequence and only the ISSN numbers have been updated. The AOJ publishes original research papers, clinical reports, book reviews, abstracts from other journals, and other material which is of interest to orthodontists and is in the interest of their continuing education. It is published twice a year in November and May. The AOJ is indexed and abstracted by Science Citation Index Expanded (SciSearch) and Journal Citation Reports/Science Edition.