Search Engine Optimization for Medical Publishing

Abstract

Search engine optimization is becoming increasingly important for medical publishing professionals. They know the value of writing papers and articles that help expand the knowledge of their specific area of expertise. They also know that in today’s online environment their publications need to be found in relevant web searches to be cited by fellow researchers. But if authors ignore the basics of keyword research and search engine optimization they run the risk of their research being lost in a vast sea of search results. What good is all that work if it never reaches the intended audience? The purpose of this commentary is to provide submitting authors basic yet important suggestions to help optimize their articles for online publishing with Reconstructive Review.