Empirical research on the impact of customer integration and information sharing on supply chain performance in community-based homestays in China

Abstract

ABSTRACT This study aimed to investigate the relationship between customer integration, information sharing and supply chain performance in China’s community-based homestays. A valid questionnaire was constructed to explore the relationship between the three variables and distributed to Chinese homestay owners, customers, practitioners and researchers. A total of 208 questionnaires were collected and analysed using correlation and regression analysis. Customer integration and information sharing directly and indirectly positively affected supply chain performance. This study has strengthened knowledge of supply chain management activities of community-based homestays. It is benefit from practices to improve performance and provide meaningful theoretical and practical insights for practitioners.