Global hierarchy of team-sport leagues based on internet searches and revenues: Europe versus America

IF 1.2 4区管理学 Q4 MANAGEMENT

European Journal of International Management Pub Date : 2021-01-30 DOI:10.1504/ejim.2021.10030740

Alice Aguiar-Noury, Pedro Garcia‐del‐Barrio

引用次数: 1

Abstract

This paper contributes to the understanding of the modern sports industry in an international context. Two alternative approaches are adopted for establishing the hierarchy of team-sport leagues globally and for researching to what extent professional European football might have gained dominance relative to the major North American sports leagues. We first study the evolving economic situation of the main European and American sport leagues, in terms of both total revenues and broadcasting revenues. Then, we adopt an approach based on 'Google Trends' records to rank team-sport leagues according to the relative interest shown by the fans. We interpret the evolution over time as changes in the degree of support given to the Top-10 professional sports leagues worldwide. Finally, we estimate pooled OLS and GLS random effects models to examine the empirical relationship between leagues' revenues and internet searches to understand the prospects of the leagues concerning their popularity and potential revenues.

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基于互联网搜索和收入的全球团队运动联盟等级:欧洲vs美国

本文有助于在国际背景下理解现代体育产业。本文采用了两种方法来建立全球团队运动联盟的等级制度，以及研究相对于北美主要体育联盟，欧洲职业足球可能在多大程度上占据主导地位。我们首先从总收入和转播收入两方面研究了欧美主要体育联盟不断变化的经济状况。然后，我们采用一种基于“谷歌Trends”记录的方法，根据球迷表现出的相对兴趣对团队运动联盟进行排名。我们认为，随着时间的推移，对全球十大职业体育联盟的支持程度发生了变化。最后，我们估计了汇总OLS和GLS随机效应模型，以检验联赛收入与互联网搜索之间的实证关系，以了解联赛在其受欢迎程度和潜在收入方面的前景。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

European Journal of International Management MANAGEMENT-

CiteScore

2.00

自引率

5.60%

发文量

期刊介绍： EJIM is the first international journal devoted entirely to fostering an understanding of issues in international management theory and practice in the newly expanded European arena – including the underrepresented regions of Northern, Central and Eastern Europe – and to providing both conceptual and functional implications useful for the further development of research, teaching practices, and managerial techniques. EJIM also solicits literature that allows for a broader interpretation of research – it welcomes not only papers which adhere to the most common research standards (i.e., largely based on hypothesis testing using quantitative methods), but also those that introduce a more European perspective through qualitative and interdisciplinary contributions.