Globalization of Sichuan hot pot in the “new era”

Q2 Social Sciences

Asian anthropology Pub Date : 2020-06-24 DOI:10.1080/1683478X.2020.1779970

J. Mcdougall

引用次数: 2

Abstract

Abstract This paper explores the transformation of the Sichuan hot pot from a regional Chinese food to a global cuisine. It first analyzes how Sichuan food businesses had been “gentrified” by rigorous state regulation and control. With a series state-led food standardization and industrialization programs, hot pot restaurants quickly developed a franchising business model. In the late 2010s, several famous hot pot brands have established in different locations in the bustling cities in the United States. Challenging the taste buds of world food consumers, the hot and numbing sensation of the Sichuan hot pot is part of the national trajectory that aims to enhance China’s soft power. The paper argues that unlike the previous waves of Chinese food globalization brought by the earlier migrants from China, the globalizing hot pot is a different kind of Chinese food globalization developed within a political and economic context that witnesses China’s rise to global power.

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“新时代”四川火锅的全球化

摘要:本文探讨了四川火锅从一种地域性的中国美食向全球美食的转变。文章首先分析了四川食品企业是如何在国家严格的监管和控制下“士绅化”的。随着国家主导的一系列食品标准化和产业化项目，火锅店迅速发展出特许经营的经营模式。在2010年代末，几个著名的火锅品牌在美国繁华城市的不同地点建立起来。挑战世界食品消费者的味蕾，四川火锅的辛辣和麻木感是旨在增强中国软实力的国家发展轨迹的一部分。本文认为，与之前由早期中国移民带来的中餐全球化浪潮不同，全球化火锅是在见证中国崛起为全球大国的政治经济背景下发展起来的一种不同的中餐全球化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian anthropology Social Sciences-Anthropology

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Asian Anthropology seeks to bring interesting and exciting new anthropological research on Asia to a global audience. Until recently, anthropologists writing on a range of Asian topics in English but seeking a global audience have had to depend largely on Western-based journals to publish their works. Given the increasing number of indigenous anthropologists and anthropologists based in Asia, as well as the increasing interest in Asia among anthropologists everywhere, it is important to have an anthropology journal that is refereed on a global basis but that is editorially Asian-based. Asian Anthropology is editorially based in Hong Kong, Taiwan, and Japan, but welcomes contributions from anthropologists and anthropology-related scholars throughout the world with an interest in Asia, especially East Asia as well as Southeast and South Asia. While the language of the journal is English, we also seek original works translated into English, which will facilitate greater participation and scholarly exchange. The journal will provide a forum for anthropologists working on Asia, in the broadest sense of the term "Asia". We seek your general support through submissions, subscriptions, and comments.