Event quality, perceived value, satisfaction and behavioural intentions in an event context

Abstract

ABSTRACT Understanding consumer experiences constitutes a central interest for event and destination managers. This study applies event quality incorporating affective and cognitive aspects of event experiences as a measure of the event experience. The measure is used to predict perceived value, satisfaction and behavioural intentions. The article contributes with a deeper understanding of how to measure and assess event attendees’ experiences in terms of affective and cognitive components in order to forecast event consumers’ behavioural intentions. The importance and mediating role of perceived value and satisfaction are tested. The conclusions stress the significance of affective aspects of experiences in understanding perceived value of experiences. A broader approach to the event experience is promising within an event, tourism and destination management perspective when developing existing and new event concepts as well as event portfolios.