On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland

IF 3.3 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourist Studies Pub Date : 2022-05-13 DOI:10.1177/14687976221090728

Apoorva Nanjangud, S. Reijnders

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引用次数: 4

Abstract

Around the world, cities and regions are welcoming tourists after being in the spotlight of popular movies, games, novels, TV series or other forms of popular media culture. Popular Hindi cinema (Bollywood) too has long impacted destination imaginaries and the ensuing travels. What remains scarce in existing research is how its crucial component – Filmi-songs – impacts tourists’ imaginaries of a destination, and consequently how they perform their travels. This study investigates the role and significance of filmi-songs in tourism practices, by focussing on the case-study of ‘Gerua’ from the film ‘Dilwale’ (2015), after which Iceland experienced a rise in Indian tourism. Employing 18 in-depth interviews with tourists, but also various local stakeholders in the business of media-tourism, this study attempts to understand what impact Bollywood songs have on travel motivations of its audiences, how tourists experience the filmi-song location on-site, and finally how the phenomenon is perceived and evaluated by local stakeholders in Iceland. Results show that filmi-song tourists are actively engaged in reconstructing scenes from their beloved filmi-songs by indulging in shot re-creations and song re-enactments. By drawing links between Bollywoodized narratives and locations in Iceland, and by sharing these performances online, these tourist practices contribute to the imaginative heritage of Iceland in the global imagination.

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音乐画面的轨迹——浅析冰岛宝莱坞电影-歌曲旅游的新兴现象

在世界各地，城市和地区在成为热门电影、游戏、小说、电视剧或其他形式的流行媒体文化的焦点后，都在欢迎游客。受欢迎的印地语电影（宝莱坞）也长期影响着目的地的想象和随之而来的旅行。现有研究中仍然缺乏的是其关键组成部分——Filmi歌曲——如何影响游客对目的地的想象，从而影响他们的旅行方式。本研究通过对电影《Dilwale》（2015）中“Gerua”的案例研究，调查了电影歌曲在旅游实践中的作用和意义，之后冰岛经历了印度旅游业的崛起。本研究对游客以及媒体旅游业中的各种当地利益相关者进行了18次深入采访，试图了解宝莱坞歌曲对观众的旅行动机有何影响，游客如何在现场体验电影歌曲的位置，以及冰岛当地利益相关方如何看待和评估这一现象。结果表明，电影歌曲游客通过沉迷于镜头的重新创作和歌曲的重新演绎，积极参与从他们喜爱的电影歌曲中重建场景。通过在宝莱坞化的叙事和冰岛的地点之间建立联系，并在网上分享这些表演，这些旅游实践为冰岛在全球想象中的想象力遗产做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourist Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

4.20%

发文量

期刊介绍： Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.