Technological and non-technological trends in fashion eco-innovations

IF 3 Q2 MANAGEMENT
Maria Laura Ferranty Mac Lennan, Eliane Fernandes Tiago, C. Pereira
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引用次数: 3

Abstract

PurposeThe fashion industry is diverse and demands a high amount of resources and labor for its operation. It has powerful tools that can positively impact the environment and society as a whole. In this sense, it becomes necessary for fashion to adopt sustainable strategies quickly. One way would be the adoption of eco-innovations by companies in the sector. The objective of this research is to identify the main eco-innovation initiatives carried out by companies in the fashion sector and to verify what the trend is in the sector in relation to the types of eco-innovation, whether technological or non-technological in nature.Design/methodology/approachTo meet the objective, the sector’s sustainability reports are analyzed based on the Global Reporting Initiative (GRI) initiative. The method used to treat the data is content analysis. The authors chose to use the GRI-G4 and GRI-Standards versions of the GRI structure, as they include topics relevant to its stakeholders. The analysis based on these criteria considers 18 reports prepared by four companies (Cia Hering, Grupo Malwee, Dudalina and Lojas Renner).FindingsFrom the data analysis, it was noticed that eco-innovations of technological trends prevail in Brazilian fashion, in the first place, those of process (24.56%), followed by eco-innovations of product (10.53%). The pressure exerted by internal or external stakeholders will be fueled by the current scenario of sustainable development, positively influencing the adoption of eco-innovation. This characteristic can be attributed to the fashion sector, since technological eco-innovations overlap with non-technological ones in all the years that make up the analysis.Research limitations/implicationsAs limitations of this research, it is worth mentioning the availability of GRIs in the fashion sector. Even considering it a step forward, noting that larger companies support the adoption of these reports, it is important to highlight that only four companies make up the available database (Cia Hering, Lojas Renner, Dudalina and Malwee). From the adoption of the dissemination of sustainability reports by other organizations, the base could be expanded.Practical implicationsFrom this study, practical questions emerge that can contribute to managers and companies in the Brazilian fashion sector. Initially, the focus on eco-innovations is predominantly related to the technological component, with an emphasis on process eco-innovations. In this sense, business actions seek to resolve the accusations normally attributed to the sector, such as the adoption of unsustainable practices. For example, in cotton production, firms use large amounts of pesticides and water, despite the sector being accused of not taking proper responsibility regarding sustainability related issues.Social implicationsInvestment in eco-innovations indicates a positive attitude and change resulting from pressure and the need to return the market to society’s demands for more sustainable production technologies with less environmental impact.Originality/valueA originalidade do estudo se dá na sistematização de um modelo de análise de GRIs aplicado para mensurar eco inovações na moda. Por meio da metodologia aplicada é possível ressaltar que eco inovações de tendência tecnológica prevalecem no setor, primeiramente em processos e logo em produtos.
时尚生态创新的技术和非技术趋势
目的时尚产业是多样化的,其运营需要大量的资源和劳动力。它拥有强大的工具,可以对环境和整个社会产生积极影响。从这个意义上说,时尚界有必要迅速采取可持续的策略。一种方法是该行业的公司采用生态创新。本研究的目的是确定时尚行业公司实施的主要生态创新举措,并验证该行业与生态创新类型(无论是技术性的还是非技术性的)相关的趋势。设计/方法/方法为了实现这一目标,根据全球报告倡议(GRI)对该行业的可持续性报告进行分析。用于处理数据的方法是内容分析。作者选择使用GRI-G4和GRI标准版本的GRI结构,因为它们包括与其利益相关者相关的主题。基于这些标准的分析考虑了四家公司(Cia Hering、Grupo Malwee、Dudalina和Lojas Renner)编写的18份报告。结果从数据分析中注意到,技术趋势的生态创新在巴西时尚中占主导地位,首先是工艺创新(24.56%),其次是产品的生态创新(10.53%)。当前的可持续发展情景将加剧内部或外部利益相关者施加的压力,对生态创新的采用产生积极影响。这一特征可归因于时尚行业,因为在构成分析的所有年份中,技术生态创新与非技术生态创新重叠。研究局限性/含义作为这项研究的局限性,值得一提的是GRI在时尚界的可用性。即使认为这是向前迈出的一步,注意到大公司支持采用这些报告,也必须强调,只有四家公司构成了可用的数据库(Cia Hering、Lojas Renner、Dudalina和Malwee)。通过其他组织传播可持续性报告,可以扩大基础。实际含义从这项研究中,出现了一些实际问题,这些问题可以为巴西时尚行业的经理和公司做出贡献。最初,对生态创新的关注主要与技术组成部分有关,重点是过程生态创新。从这个意义上说,商业行动旨在解决通常归咎于该行业的指控,例如采用不可持续的做法。例如,在棉花生产中,企业使用了大量的杀虫剂和水,尽管该行业被指责在可持续性相关问题上没有承担适当的责任。社会影响对生态创新的投资表明了一种积极的态度和变化,这种态度和变化源于压力和使市场回归社会对更可持续、对环境影响更小的生产技术的需求的需要。独创性/价值一个独创性的GRIs应用于生态环境模式。这是一个应用于预防技术发展的生态创新平台,它没有任何设置、流程和产品标志。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
0.00%
发文量
17
审稿时长
30 weeks
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