What Drives Marketing and Organizational Innovation in the Food Industry? A Comparison between Italy and Germany

International Journal on Food System Dynamics Pub Date : 2017-06-23 DOI:10.18461/PFSD.2017.1719

S. Ciliberti, L. Carraresi, S. Bröring

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引用次数: 3

Abstract

In the food industry low amounts of capital are invested in innovation and R&D and companies are mainly engaged in developing product and process innovations in order to keep up with continuously changing consumer preferences. Notwithstanding, marketing and organizational innovation are becoming pivotal for food companies in order to specifically meet these preferences, and develop new business practices which allow them to implement successful external relationships aimed at a greater and successful innovation activity. In this regard, the present paper aims to shed lights on the determinants of both types of non-technological innovations in two of the largest EU food and drink producers by turnover and value added: Italy and Germany. To this purpose, an econometric analysis is run using microdata of the Community Innovation Survey (CIS) carried out in 2012. Results highlight that, apart from some significant differences concerning the role of knowledge sources, training activities represent a relevant driver for both marketing and organizational innovations in both countries.

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是什么推动了食品行业的营销和组织创新？意大利与德国的比较

在食品行业，很少有资本投资于创新和研发，公司主要致力于开发产品和工艺创新，以跟上不断变化的消费者偏好。尽管如此，营销和组织创新正成为食品公司的关键，以专门满足这些偏好，并开发新的商业实践，使他们能够实施成功的外部关系，以实现更大、更成功的创新活动。在这方面，本文旨在阐明两个欧盟最大的食品和饮料生产商（按营业额和附加值）的两种非技术创新的决定因素：意大利和德国。为此，利用2012年开展的社区创新调查的微观数据进行了计量经济学分析。研究结果强调，除了在知识来源的作用方面存在一些重大差异外，培训活动是两国营销和组织创新的相关驱动力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal on Food System Dynamics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Understanding the development of the food system requires a system view that captures the complexity of the system and its many interrelationships with its economic, social and natural environments. The Journal accepts and offers papers within this broad range of issues focussing on the management, policy, marketing, consumer aspects, transparency, e-commerce, institutional or regional development, information and communication systems, ressource economics, production economics, chain management, network economics, and similar aspects. Papers may focus on modeling, empirical research or theoretical analyis. This broad range of publication opportunities asks authors to follow clear lines of arguments and to present arguments in a convincing way that avoids unnecessary complexities of model formulations if not relevant for the support of arguments. The publication of scientific articles is complemented by a number of sections that provide room for publications with a more specific focus: ''Case studies'': A section on case studies of the ''Harvard Type'' allows the publication of studies that might build on established scientific methodology but demonstrate its use in ceratin decision environments. Case studies might be complemented by ''teaching cases'' that are kept on a database outside the journal but accessible to readers on approval by authors. ''Research Forum'': It allows to discuss newly emerging research challenges or to contribute to ongoing scientific discussions on research problems. In addition, authors might initiate a discussion on issues brought up by articles published in the journal. ''Research Notes'': It provides room for specific shorter scientific contributions with a narrow scope.