Transforming boundaries: how does ChatGPT change knowledge work?

Q2 Business, Management and Accounting

Journal of Business Strategy Pub Date : 2023-07-04 DOI:10.1108/jbs-05-2023-0094

P. Ritala, Mika Ruokonen, Laavanya Ramaul

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引用次数: 3

Abstract

Purpose This paper aims to demonstrate how the new generative artificial intelligence (AI) tool ChatGPT changes knowledge work for individuals and what are the implications of this change for companies. Design/methodology/approach Based on 22 interviews from informants across different industries, the authors conducted an inductive analysis on the use and utility of ChatGPT in knowledge work. Based on this initial analysis, they discovered different ways in which ChatGPT either augments human agency, makes it redundant or lacks capability in that regard. Findings The authors develop a 2 × 2 framework of algorithmic assistance, which demonstrates four ways in which ChatGPT (and generative AI in general) interacts with knowledge workers, depending on the usefulness of ChatGPT in particular tasks and the type of the task (routine vs creative). Practical implications Based on the insights from the interviews, the authors propose a set of actionable questions for individual knowledge workers and companies from four viewpoints: skills and capabilities; team structure and workflow coordination; culture and mindset; and business model innovation. Originality/value To the best of the authors’ knowledge, this study is among the first to identify and analyze the use of ChatGPT by knowledge workers across different industries.

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转换边界:ChatGPT如何改变知识工作?

目的本文旨在展示新的生成人工智能（AI）工具ChatGPT如何改变个人的知识工作，以及这种变化对公司的影响。设计/方法论/方法基于来自不同行业的22位线人的采访，作者对ChatGPT在知识工作中的使用和效用进行了归纳分析。基于这一初步分析，他们发现了ChatGPT增强人类能动性、使其冗余或缺乏这方面能力的不同方式。发现作者开发了一个2×2的算法辅助框架，展示了ChatGPT（以及一般的生成人工智能）与知识工作者互动的四种方式，这取决于ChatGPT在特定任务中的有用性和任务类型（常规与创造性）。实践含义基于访谈的见解，作者从四个角度为知识工作者和公司提出了一套可操作的问题：技能和能力；团队结构和工作流程协调；文化和心态；以及商业模式创新。原创性/价值据作者所知，这项研究是第一批识别和分析不同行业知识工作者使用ChatGPT的研究之一。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business Strategy Business, Management and Accounting-Management Information Systems

CiteScore

4.50

自引率

0.00%

发文量

期刊介绍： The Journal of Business Strategy publishes articles with a practical focus designed to help readers develop successful business strategies. Articles should say something new or different and may propose a unique perspective. They should not offer prescriptions to CEOs on how to manage, but rather be directed toward middle and senior managers at companies of all sizes and types, as well as consultants and academics who want to think about their businesses in new ways. Coverage: As one of the few journals dedicated to business strategy, JBS defines strategy in the broadest sense and thus covers topics as diverse as marketing strategy, innovation, developments in the global economy, mergers & acquisition integration and human resources. We have a penchant for substantive, provocative and well-written articles. We also like to break the mould and include articles on topics readers are unlikely to find in other business publications.