Wahlplakat-Busting. Formen und Funktionen einer (neuen) Textmustermischung

Q2 Arts and Humanities

Zeitschrift fur Angewandte Linguistik Pub Date : 2018-03-29 DOI:10.1515/ZFAL-2018-0002

Sascha Michel, Steffen Pappert

引用次数: 5

Abstract

Abstract From a linguistic point of view, this article deals with election poster busting, a widespread practice in which the elements of the text type “election poster” and its text-image-combinations are alienated by processes of resemiotisation. In addition to a corpus-based typology of the practices used in this context, a qualitative analysis of case studies from the Bundestag election campaign 2017 shows that satirical-playful, thematic-discursive and successive (and thus complex) alienation practices are carried out during poster busting. Depending on the respective practices, this can lead to differently pronounced blend of text pattern, i. e. Textmustermischungen (Fix 2008a), which are characterized by a change in content and function. Thus, the function of CAMPAIGNING, which is written into the original poster, is surpassed by that of CRITICISING which not only questions the individual poster but also the communicative power relations in the public space.

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Wahlplakat-Busting .实验模式的范本与函数

摘要:本文从语言学的角度探讨了选举海报的破坏，即“选举海报”文本类型及其文本-图像组合的元素通过相似化过程被异化的普遍做法。除了在这种情况下使用的基于语料库的实践类型学之外，对2017年联邦议院竞选活动案例研究的定性分析表明，在海报破坏期间进行了讽刺-俏皮，主题-话语和连续(因此复杂)的异化实践。根据各自的实践，这可能导致不同发音的文本模式混合，即Textmustermischungen (Fix 2008a)，其特征是内容和功能的变化。因此，写在原始海报上的竞选功能被批评的功能所超越，批评不仅质疑个人海报，也质疑公共空间中的传播权力关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Zeitschrift fur Angewandte Linguistik Arts and Humanities-Language and Linguistics

CiteScore

1.00

自引率

0.00%

发文量

期刊介绍： The Zeitschrift für Angewandte Linguistik (ZfAL) is the official publication of the Gesellschaft für Angewandte Linguistik (GAL) [Society for Applied Linguistics]. It is one of the most important German journals in this field and appears biannually. ZfAL seeks to represent the entire field of applied linguistics and to give impulses for the academic discourse in all of its subdisciplines (e.g. phonetics and speech science, lexicography, grammar and grammar theory, text linguistics and stylistics, discourse studies, media communication, specialized communication, sociolinguistics, language contact and multilingualism, intercultural communication and multilingual discourses, translation/interpretation studies, language didactics, media didactics and media competence, computer linguistics, among others). The emphasis of applied linguistics is on the transfer of linguistic methods and insights to the professional practice of those whose work concerns language, language use and communication.