Understanding the Adoption and Usage Behaviors of Popular and Emerging Metaverse Platforms: A Study Based on the Extended Technology Acceptance Model

IF 2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2023-06-19 DOI:10.1080/08838151.2023.2224477

Shuya Pan, Soyoung Jung, Shi Suo

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引用次数: 0

Abstract

ABSTRACT By applying an extended Technology Acceptance Model (TAM), we specifically examined how TAM-related factors affected two types of usage behaviors of current Metaverse platforms. The use intensity of the popular Metaverses and the adoption of the emerging Metaverses. The study recruited 222 participants through an online survey distributed via Amazon Mechanical Turk (Mturk). The results indicated that the driving forces to use the popular Metaverses were perceived usefulness (PU) and subjective norm (SN), while the adoption of the emerging Metaverses was significantly influenced by perceived enjoyment (PE) and external regulation (ER) of the Covid−19. This research contributes to a deeper understanding of the factors that motivate individuals to engage with contemporary Metaverse platforms, shedding light on the theoretical frameworks of TAM, Diffusion of Innovations Theory (DOI), and Self-determination Theory (SDT). By exploring these dimensions, our study offers a fresh and distinctive perspective on this subject, paving the way for future research in the field.

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理解流行的和新兴的元宇宙平台的采用和使用行为:基于扩展技术接受模型的研究

摘要通过应用扩展技术接受模型（TAM），我们专门研究了TAM相关因素如何影响当前Metaverse平台的两种使用行为。流行的元宇宙的使用强度和新兴元宇宙的采用。该研究通过亚马逊土耳其机械公司（Mturk）发布的在线调查招募了222名参与者。结果表明，使用流行元句的驱动力是感知有用性（PU）和主观规范（SN），而新兴元句的采用受到新冠肺炎-19的感知享受（PE）和外部调节（ER）的显著影响。这项研究有助于更深入地理解激励个人参与当代元宇宙平台的因素，揭示TAM、创新扩散理论（DOI）和自决理论（SDT）的理论框架。通过探索这些维度，我们的研究为这一主题提供了一个新鲜而独特的视角，为该领域未来的研究铺平了道路。

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.