Sustainability of Rubber Farmers Cooperatives: Empirical Evaluation of Determining Factors

Q2 Economics, Econometrics and Finance

Agris On-line Papers in Economics and Informatics Pub Date : 2022-12-30 DOI:10.7160/aol.2022.140407

Kajohnjak Nuanphromsakul, Katarzyna Szczepańska-Woszczyna, S. Kot, Singha Chaveesuk, Wornchanok Chaiyasoonthorn

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引用次数: 1

Abstract

The study investigated the factors that influence rubber farmers' cooperatives from the perspective of sustainability in Thailand. The research adopted a quantitative survey methodology with data purposively collected from 434 Thai rubber farmer groups. The variables included trust, sustainability, perceived value, satisfaction, loyalty, and brand image. The model was evaluated using Confirmatory Factor Analysis (CFA), while Structural Equation Modeling (SEM) was used to assess the hypotheses. The results indicated that the sustainability of the rubber farmers' cooperatives as a corporate entity is influenced by brand image, loyalty, and satisfaction. Trust was also found to have a significant effect on the satisfaction and loyalty of the rubber farmers' cooperatives. The research recommended that to enhance the sustainability of the rubber farmers' cooperative's brand image, loyalty, and satisfaction should be improved. The research's drawback is that it only looked at the rubber farmer cooperatives of Thailand as a corporation, and therefore, these factors should be taken into account when applying these results outside of this scope.

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胶农合作社的可持续性：决定因素的实证评价

本研究以泰国胶农合作社为研究对象，从可持续发展的角度探讨影响胶农合作社发展的因素。本研究采用定量调查方法，有目的地从434个泰国橡胶农群体中收集数据。变量包括信任、可持续性、感知价值、满意度、忠诚度和品牌形象。采用验证性因子分析(CFA)对模型进行评估，采用结构方程模型(SEM)对假设进行评估。结果表明:橡胶农民合作社作为企业实体的可持续性受到品牌形象、忠诚度和满意度的影响。信任对胶农合作社的满意度和忠诚度也有显著影响。研究建议，要提高胶农合作社品牌形象的可持续性，应提高忠诚度和满意度。该研究的缺点是，它只把泰国橡胶农民合作社作为一个公司来研究，因此，在将这些结果应用于该范围之外时，应该考虑这些因素。

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来源期刊

Agris On-line Papers in Economics and Informatics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

2.20

自引率

0.00%

发文量

期刊介绍： The international journal AGRIS on-line Papers in Economics and Informatics is a scholarly open access, blind peer-reviewed by two reviewers, interdisciplinary, and fully refereed scientific journal. The journal is published quarterly on March 30, June 30, September 30 and December 30 of the current year by the Faculty of Economics and Management, Czech University of Life Sciences Prague. AGRIS on-line Papers in Economics and Informatics covers all areas of agriculture and rural development: -agricultural economics -agribusiness -agricultural policy and finance -agricultural management -agriculture''s contribution to rural development -information and communication technologies -information and database systems -e-business and internet marketing -ICT in environment -GIS, spatial analysis and landscape planning The journal provides a leading forum for an interaction and research on the above-mentioned topics of interest. The journal serves as a valuable resource for academics, policy makers and managers seeking up-to-date research on all areas of the subject. The journal prefers scientific papers by international teams of authors who deal with problems concerning the focus of our journal in the world-wide scope with relation to Europe.