Kevin Kryston, Ezgi Ulusoy, Sara M. Grady, Benjamin K. Johnson, J. Rosenbaum, A. Eden
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引用次数: 0
Abstract
ABSTRACT Two experiments examined whether perceived content challenge, self-control, and trait variables predicted participants’ choice of a spoiled/unspoiled movie review. Study 1 found that perceived content challenge influenced spoiler selection as a function of need for cognition. Self-control had no effect. In Study 2, participants chose spoilers when content was perceived to be cognitively challenging but not affectively challenging. Need for affect moderated these effects. Choosing spoiler-laden reviews was also associated with reduced anticipated enjoyment and intention to watch the full film. The results point to the importance of trait and content variables in spoiler selection.
期刊介绍:
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.