Beauty Standards in Egypt

IF 0.5 4区 社会学 Q3 WOMENS STUDIES
Mona L. Russell
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引用次数: 0

Abstract

The creation of a hybrid beauty in the cartoon sphere and in advertising intersected with popular and consumer culture at a moment when women’s roles in the public sphere were changing. Politically the nation was at a crossroads: the Anglo-Egyptian treaty of 1936 removed most impediments toward Egyptian independence; however, British troops remained in the Suez Canal zone. With respect to economic history, multinationals were expanding in Egypt, while an emerging bourgeoisie worked to establish local industries. With World War II came economic crisis: inflation, profiteering, black markets, rising inequality, and the return of British troops to strategic locations around the country. This article argues that the hybrid beauty represents the push and pull between women’s emerging roles in public spaces and traditional values, imperialism versus authenticity, local industry competing against multinationals, and a negotiation of new roles for husbands and wives in companionate marriage.
埃及的审美标准
在女性在公共领域的角色发生变化之际,在漫画领域和广告领域创造的混合美与流行文化和消费文化相交。在政治上,这个国家正处于十字路口:1936年的英埃条约消除了埃及独立的大部分障碍;然而,英国军队仍留在苏伊士运河地区。就经济史而言,跨国公司在埃及扩张,而新兴资产阶级则致力于建立当地工业。第二次世界大战带来了经济危机:通货膨胀、暴利、黑市、不平等加剧,以及英国军队返回全国各地的战略要地。这篇文章认为,混合美代表了女性在公共空间中的新兴角色与传统价值观、帝国主义与真实性、地方产业与跨国公司的竞争,以及夫妻在伴侣婚姻中新角色的谈判之间的推拉。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
0.40
自引率
0.00%
发文量
37
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