Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model

IF 3.3 Q2 BUSINESS

Journal of Global Fashion Marketing Pub Date : 2022-04-13 DOI:10.1080/20932685.2022.2032794

C. Sarıçam

引用次数: 2

Abstract

ABSTRACT The purpose of this study is to examine the effects of store atmosphere on the approach behavior of younger consumers via an extended model based on the S-O-R paradigm. To this aim, a survey was conducted among a random sample of 300 participants in Turkey. The extended model was verified, and its explanatory power was determined by making a comparison between a nested model and the so-called original model. The analysis of the extended model put forward that all basic store atmospherics and stimulus signage were influential on cognitive evaluation, but only the stimulus design cue had a direct impact on affective evaluation. Both cognitive evaluation and affective evaluation were found to affect approach behavior and finally, the cognitive evaluation had a direct impact on affective evaluation.

查看原文本刊更多论文

应用扩展S-O-R模型分析服装零售市场商店氛围对年轻一代的影响

摘要本研究的目的是通过基于S-O-R范式的扩展模型来检验商店氛围对年轻消费者接近行为的影响。为此目的，在土耳其随机抽取300名参与者进行了一项调查。对扩展模型进行验证，并通过将嵌套模型与所谓的原始模型进行比较来确定其解释力。扩展模型分析表明，所有的基本商店氛围和刺激标志都对认知评价有影响，但只有刺激设计线索对情感评价有直接影响。认知评价和情感评价对接近行为都有影响，认知评价对情感评价有直接影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Global Fashion Marketing BUSINESS-

CiteScore

6.90

自引率

31.60%

发文量

期刊介绍： The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.