Entrepreneurial and market orientation interactive effects on SME performance within transitional economies

IF 2 Q3 BUSINESS
R. Zacca, Saad A. Alhoqail
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引用次数: 4

Abstract

Purpose The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within transitional economies. Design/methodology/approach The paper suggests links between the EO and MO concepts and develops propositions informed by prior research and reasonable assumptions. The propositions aim to spur future research to uncover further evidence that validates the testable hypothesis. Findings In particular, the study calls for investigating the interaction effect of EO with MO on new product entry, market intelligence collection and processing competence. In addition, the study proposes research studies on whether EO’s interaction effect with MO will tend to mitigate risk in the development of breakthrough innovation and whether the interacting strategic orientations are creating a synergetic effect towards firm performance. Finally, the study recommends that research models should be tested and understood in consideration of conditions and circumstances from varying contexts, such as the small and medium enterprise sector within transitional economies and the media industry. Originality/value Whilst the performance implications of EO and MO, when modelled separately, have been extensively studied in developed and diversified market economies, studies are in the early stages of investigating the joint effect of EO and MO on firm performance, especially within transitional economies.
创业和市场导向对转型经济体中小企业绩效的互动影响
目的本研究的目的是检验市场导向的适应性和创业导向的风险承担性如何在转型经济体中相互结合,对企业绩效产生互补和强化的协同效应。设计/方法论/方法本文提出了EO和MO概念之间的联系,并根据先前的研究和合理的假设提出了建议。这些命题旨在推动未来的研究,以发现进一步的证据来验证可检验的假设。研究结果特别要求调查EO与MO对新产品进入、市场情报收集和加工能力的交互作用。此外,该研究还提出了EO与MO的互动效应是否有助于降低突破性创新发展中的风险,以及互动战略取向是否对企业绩效产生协同效应的研究。最后,该研究建议,应考虑到不同背景下的条件和情况,如转型经济体中的中小型企业部门和媒体行业,对研究模型进行测试和理解。独创性/价值虽然在发达和多样化的市场经济体中,EO和MO的绩效影响在单独建模时已经得到了广泛研究,但研究EO和MO对企业绩效的联合影响的早期阶段,尤其是在转型经济体中。
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来源期刊
CiteScore
3.00
自引率
36.80%
发文量
23
期刊介绍: The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies
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