It’s a force of habit: influences of emotional eating on indulgent tendencies

IF 2.7 Q2 BUSINESS
My Bui, A. Krishen, Elyria A. Kemp
{"title":"It’s a force of habit: influences of emotional eating on indulgent tendencies","authors":"My Bui, A. Krishen, Elyria A. Kemp","doi":"10.1108/jcm-01-2022-5146","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThe purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping.\n\n\nDesign/methodology/approach\nBoth qualitative and quantitative methods were enlisted to explore emotional eating and indulgent tendencies. In Phase 1 of this research, participants responded to open-ended questions regarding the drivers of emotional eating. In Phase 2, a theoretically driven model was developed from Phase 1 findings and quantitative data was collected to test it.\n\n\nFindings\nPhase 1 findings indicate that negative terms such as “stressed” and “distract” were more prevalent in the high emotional coping group as opposed to the low emotional coping group. Building from Phase 1, findings from Phase 2 demonstrate a link between emotional eating and indulgent food consumption, underscoring the impact of habitual behaviors. Specifically, emotional coping frequency fully explains the relationship between emotional eating habits and indulgent eating frequency, while intentions to eat indulgent foods partially mediates the relationship between attitude toward indulgent foods and indulgent food consumption frequency. In addition, intentions to eat indulgent foods partially mediates the relationship between emotional coping frequency and indulgent food consumption frequency.\n\n\nPractical implications\nSocial marketing efforts can be enlisted to de-market fatty foods to individuals prone to engaging in emotional eating. Individuals might also be encouraged to use emotion regulation techniques to help manage negative emotions.\n\n\nOriginality/value\nThis research contributes to the existing marketing and consumer well-being literature by exploring the role of habit formation in the development of emotional eating and indulgent food consumption.\n","PeriodicalId":35923,"journal":{"name":"Journal of Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":2.7000,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jcm-01-2022-5146","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping. Design/methodology/approach Both qualitative and quantitative methods were enlisted to explore emotional eating and indulgent tendencies. In Phase 1 of this research, participants responded to open-ended questions regarding the drivers of emotional eating. In Phase 2, a theoretically driven model was developed from Phase 1 findings and quantitative data was collected to test it. Findings Phase 1 findings indicate that negative terms such as “stressed” and “distract” were more prevalent in the high emotional coping group as opposed to the low emotional coping group. Building from Phase 1, findings from Phase 2 demonstrate a link between emotional eating and indulgent food consumption, underscoring the impact of habitual behaviors. Specifically, emotional coping frequency fully explains the relationship between emotional eating habits and indulgent eating frequency, while intentions to eat indulgent foods partially mediates the relationship between attitude toward indulgent foods and indulgent food consumption frequency. In addition, intentions to eat indulgent foods partially mediates the relationship between emotional coping frequency and indulgent food consumption frequency. Practical implications Social marketing efforts can be enlisted to de-market fatty foods to individuals prone to engaging in emotional eating. Individuals might also be encouraged to use emotion regulation techniques to help manage negative emotions. Originality/value This research contributes to the existing marketing and consumer well-being literature by exploring the role of habit formation in the development of emotional eating and indulgent food consumption.
这是习惯的力量:情绪化饮食对放纵倾向的影响
本研究的目的是建立在奖励学习理论的基础上,研究放纵的食物消费和习惯性饮食行为作为情绪应对手段的作用。设计/方法/方法采用定性和定量方法来探索情绪化饮食和放纵倾向。在这项研究的第一阶段,参与者回答了关于情绪化进食驱动因素的开放式问题。在第二阶段,根据第一阶段的发现开发了一个理论驱动的模型,并收集了定量数据来测试它。第一阶段的研究结果表明,与低情绪应对组相比,“压力”和“分散注意力”等负面词汇在高情绪应对组中更为普遍。在第一阶段的基础上,第二阶段的发现证明了情绪化饮食和放纵饮食之间的联系,强调了习惯行为的影响。其中,情绪应对频率充分解释了情绪饮食习惯与放纵饮食频率之间的关系,而放纵饮食意图部分中介了放纵饮食态度与放纵饮食消费频率之间的关系。此外,放纵性食物意图在情绪应对频率与放纵性食物消费频率之间起部分中介作用。实际意义社会营销努力可以帮助高脂肪食品向容易情绪化进食的个人推销。个人也可以被鼓励使用情绪调节技术来帮助管理负面情绪。原创性/价值本研究通过探索习惯形成在情绪性饮食和放纵性食物消费发展中的作用,为现有的营销和消费者福利文献做出贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Journal of Consumer Marketing
Journal of Consumer Marketing Business, Management and Accounting-Business and International Management
CiteScore
5.00
自引率
7.10%
发文量
68
期刊介绍: ■Consumer behaviour ■Customer policy and service ■Practical case studies to illustrate concepts ■The latest thinking and research in marketing planning ■The marketing of services worldwide
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信