How Smart Are You at Traveling? Adoption of Smart Tourism Technology in Influencing Visiting Tourism Destinations

Q3 Economics, Econometrics and Finance

Journal of Environmental Management and Tourism Pub Date : 2023-06-30 DOI:10.14505/jemt.14.4(68).13

L. Kusdibyo, W. Rafdinal, E. Susanto, R. Suprina, Ikhsan Nendi, Abdurokhim Abdurokhim

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引用次数: 1

Abstract

This study analyses smart tourism technology adoption's role in influencing visiting destinations by providing unity to the technology acceptance model (TAM) mechanism and the model theory of planned behaviour (TPB), using 324 samples of tourists from Indonesia. This study uncovers eight dimensions of innovative tourism technology by applying exploratory factor analysis. A variance-based structural equation model is used to evaluate the model and test hypotheses. This study reveals that the integrated TAM and TPB model can better explain smart tourism technology adoption and visiting tourism destinations. The integrated model is suitable for adopting smart tourism technology, which is the basis for tourist behaviour in tourist destinations. From its finding, this study offers a foundation for formulating an implementation strategy for using appropriate smart tourism technology to attract tourists. By originality, this study describes empirical evidence to promote the values of the smart tourism technology dimensions in enhancing tourist intention to use smart tourism technology and visit tourism destinations.

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你有多擅长旅行?智慧旅游技术在旅游目的地影响中的应用

本研究通过统一技术接受模型(TAM)机制和计划行为模型理论(TPB)，分析了智能旅游技术采用对旅游目的地的影响，使用324个来自印度尼西亚的游客样本。本研究运用探索性因子分析法，揭示旅游科技创新的八个维度。采用基于方差的结构方程模型对模型进行评价和假设检验。研究发现，TAM与TPB的整合模型可以更好地解释智慧旅游技术采用与旅游目的地的访问。该综合模型适合于采用智能旅游技术，这是旅游地游客行为的基础。本研究为制定智慧旅游技术吸引游客的实施策略提供了基础。本研究原创性地描述了促进智慧旅游技术维度在提升游客使用智慧旅游技术意愿和访问目的地方面的价值的实证证据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Environmental Management and Tourism Economics, Econometrics and Finance-Economics and Econometrics

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期刊介绍： Journal of Environmental Management and Tourism is an interdisciplinary research journal, aimed to publish articles and original research papers that should contribute to the development of both experimental and theoretical nature in the field of Environmental Management and Tourism Sciences. Journal will publish original research and seeks to cover a wide range of topics regarding environmental management and engineering, environmental management and health, environmental chemistry, environmental protection technologies (water, air, soil), pollution reduction at source and waste minimization, energy and environment, modeling, simulation and optimization for environmental protection; environmental biotechnology, environmental education and sustainable development, environmental strategies and policies, etc. This topic may include the fields indicated above, but are not limited to these. Authors are encouraged to submit high quality, original works that discuss the latest developments in environmental management research and application with the certain scope to share experiences and research findings and to stimulate more ideas and useful insights regarding current best-practices and future directions in Environmental Management.