Socio-pragmatic potential of (verbo)-visual metaphtonymy in Internet memes featuring Donald Trump

IF 0.9 Q2 LINGUISTICS

Metaphor and the Social World Pub Date : 2021-12-13 DOI:10.1075/msw.20010.mar

A. Martynyuk, O. Meleshchenko

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引用次数: 2

Abstract

The present study explores (verbo)-visual metaphtonymy in Twitter-based Internet memes featuring Donald Trump, focusing both on the patterns of conceptual interaction of metaphor and metonymy and their socio-pragmatic potential to influence Internet users. The results of the study reveal four types of (verbo)-visual metaphtonymy employed in the analyzed Internet memes. The types are differentiated in accordance with the complexity of the metaphoric source: metaphtonymy with a simple metaphoric source, metaphtonymy with a metaphoric source structured by simple metonymy, metaphtonymy with a metaphoric source structured by metonymic chain, and metaphtonymy with a metaphoric source structured by radial metonymy. In all the four types, the metaphoric target is structured by metonymic amalgam – a metonymic complex in which metonymies that are based on different ICMs merge due to the association of contiguity that is relevant in the current communicative and social/political context. Besides metonymic amalgam, the study introduces the notion of radial metonymy – a metonymic complex that emerges when one metonymic source gives access to several metonymic targets. We argue that the analyzed metaphtonymies rest on conceptual incongruity created to trigger negative evaluative inferences and emotional responses to shape Trump’s image.

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唐纳德·特朗普网络模因(动词)视觉隐喻的社会语用潜力

本研究探讨了以唐纳德·特朗普为主角的基于推特的网络模因中的（verbo）-视觉形而上学，重点研究了隐喻和转喻的概念互动模式及其影响互联网用户的社会语用潜力。研究结果揭示了在所分析的网络模因中使用的四种（动词）-视觉形而上学。根据隐喻来源的复杂性来区分其类型：具有简单隐喻来源的形而上学、具有简单转喻结构的隐喻来源的语义学、具有转喻链结构的隐喻源的形而上学和具有径向转喻结构的比喻来源的形而上学。在所有四种类型中，隐喻目标都是由转喻混合构成的——这是一种转喻复合体，其中基于不同ICM的转喻由于当前交际和社会/政治背景下相关的邻接关系而合并。除了转喻混合之外，本研究还引入了径向转喻的概念——当一个转喻来源接触到几个转喻目标时，就会出现一种转喻复合体。我们认为，所分析的形而上学基于概念上的不协调，这种不协调是为了触发负面评价推断和情绪反应来塑造特朗普的形象。

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来源期刊

Metaphor and the Social World LINGUISTICS-

CiteScore

2.20

自引率

11.10%

发文量

期刊介绍： The journal Metaphor and the Social World aims to provide a forum for researchers to share with each other, and with potential research users, work that explores aspects of metaphor and the social world. The term “social world” signals the importance given to context (of metaphor use), to connections (e.g. across social, cognitive and discourse dimensions of metaphor use), and to communication (between individuals or across social groups). The journal is not restricted to a single disciplinary or theoretical framework but welcomes papers based in a range of theoretical approaches to metaphor, including discourse and cognitive linguistic approaches, provided that the theory adequately supports the empirical work. Metaphor may be dealt with as either a matter of language or of thought, or of both; what matters is that consideration is given to the social and discourse contexts in which metaphor is found. Furthermore, “metaphor” is broadly interpreted and articles are welcomed on metonymy and other types of figurative language. A further aim is to encourage the development of high-quality research methodology using metaphor as an investigative tool, and for investigating the nature of metaphor use, for example multi-modal discourse analytic or corpus linguistic approaches to metaphor data. The journal publishes various types of articles, including reports of empirical studies, key articles accompanied by short responses, reviews and meta-analyses with commentaries. The Forum section publishes short responses to papers or current issues.