Metaphor(s) of the platform economy in the trade union discourse

IF 0.8 3区 文学 Q3 COMMUNICATION
Text & Talk Pub Date : 2022-06-01 DOI:10.1515/text-2021-0128
Pietro Manzella
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引用次数: 0

Abstract

Abstract Previous research has shown that trade unions have resorted to a number of rhetorical tools to make their arguments and ensure the voice of their members was heard. In a time in which union membership is declining and many have questioned trade unions’ representation role, the recourse to figurative language – e.g. metaphors – might contribute to getting unions’ messages through, restoring trust among affiliates. Against this backdrop, this paper examines the metaphorical devices employed in trade union discourse, with a view to appreciating the way they are utilised in employee relations and highlighting the values unions intend to promote through these figures of speech. To this end, discourse analysis is carried out on a data corpus consisting of documents issued by the Trades Union Congress (TUC) in a given timeframe, in which metaphorical language is employed. The analysis focuses on a specific topic, i.e. platform workers and the protection of their rights. The findings reveal that metaphors are used by trade unions to convey different meanings, which are intended to generate narratives aimed at safeguarding the rights of platform workers.
工会话语中的平台经济隐喻
摘要先前的研究表明,工会使用了许多修辞工具来进行辩论,并确保其成员的声音被听到。在工会会员人数不断减少、许多人质疑工会代表作用的时代,诉诸比喻语言(如隐喻)可能有助于传达工会的信息,恢复附属机构之间的信任。在这种背景下,本文研究了工会话语中使用的隐喻手段,以欣赏它们在员工关系中的使用方式,并强调工会打算通过这些修辞手段来促进的价值观。为此,在由工会大会(TUC)在给定时间段内发布的文件组成的数据语料库上进行了语篇分析,其中使用了隐喻语言。分析的重点是一个特定的主题,即平台工作者及其权利的保护。研究结果表明,工会使用隐喻来传达不同的含义,这些含义旨在产生旨在维护平台工人权利的叙事。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Text & Talk
Text & Talk Multiple-
CiteScore
1.70
自引率
16.70%
发文量
70
期刊介绍: Text & Talk (founded as TEXT in 1981) is an internationally recognized forum for interdisciplinary research in language, discourse, and communication studies, focusing, among other things, on the situational and historical nature of text/talk production; the cognitive and sociocultural processes of language practice/action; and participant-based structures of meaning negotiation and multimodal alignment. Text & Talk encourages critical debates on these and other relevant issues, spanning not only the theoretical and methodological dimensions of discourse but also their practical and socially relevant outcomes.
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