Universal Spotification? The shifting meanings of “Spotify” as a model for the media industries

IF 1.5 Q2 COMMUNICATION
Rasmus Fleischer
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引用次数: 8

Abstract

ABSTRACT Ever since the music streaming service Spotify was launched in 2008, it has been referred to as a model for an ongoing transformation of the media industries. Dozens of other technology startups have promised to deliver “a Spotify for books”, “a Spotify for movies”, “a Spotify for journalism” or even “a Spotify for art”. Yet, most attempts to replicate the model has actually failed. Analyzing a large body of Swedish and US news articles from 2008–2018, this article demonstrates how the metaphor of “Spotify” has been filled with very different meaning. Not only has the early promises of relying on advertising to make consumption “free but legal” been discarded, in favor of subscription-based models. Another major trend in the development of streaming services, including Spotify, has been the shift toward curation and algorithmic recommendation systems, which has added new associations to the metaphor or “a Spotify for x”.
通用点化?“Spotify”作为媒体行业典范的意义转变
自从音乐流媒体服务Spotify于2008年推出以来,它就被称为媒体行业正在进行的转型的典范。数十家其他科技初创公司承诺提供“图书Spotify”、“电影Spotify”、“新闻Spotify”,甚至是“艺术Spotify”。然而,大多数复制这种模式的尝试实际上都失败了。本文分析了2008年至2018年期间瑞典和美国的大量新闻文章,展示了“Spotify”的隐喻是如何被赋予了截然不同的含义。不仅早期依靠广告使消费“免费但合法”的承诺被抛弃,更倾向于基于订阅的模式。流媒体服务(包括Spotify)发展的另一个主要趋势是向管理和算法推荐系统的转变,这给“x的Spotify”这个比喻增添了新的联系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Popular Communication
Popular Communication COMMUNICATION-
CiteScore
3.90
自引率
0.00%
发文量
15
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