Stelco, Sears Canada and CN Rail: archival sources of advertising and marketing history in the Library and Archives Canada collection

IF 0.5 Q4 BUSINESS
D. Campbell, Kelly Anne Griffin, Andrew Elliott
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引用次数: 0

Abstract

Purpose The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The paper discusses the records of iconic department store Sears Canada, steel manufacturer Stelco, and Canadian National, the country’s largest railway, provide primary source material on marketing, sales, catalogues, promotions, celebrity endorsements, sponsorship of charitable causes and other areas of publicity. Additionally, discussing archival records provides a case study of the major archival processes involved in making historical documents available to researchers and the general public, including appraisal and evaluation, archival processing, preservation and digitisation. Design/methodology/approach The paper discusses and highlights primary source archival records for the study of marketing history. These archival fonds are unique primary source records that document three historically significant Canadian corporations and their roles in Canadian history. Findings The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The records of iconic department store Sears Canada, steel manufacturer Stelco, and Canadian National, the country’s largest railway, provide primary source material on marketing, sales, catalogues, promotions, celebrity endorsements, sponsorship of charitable causes and other areas of publicity. Additionally, discussing archival records provides a case study of the major archival processes involved in making historical documents available to researchers and the general public, including appraisal and evaluation, archival processing, preservation and digitisation. Originality/value The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The records of iconic department store Sears Canada, steel manufacturer Stelco, and Canadian National, the country’s largest railway, provide primary source material on marketing, sales, catalogues, promotions, celebrity endorsements, sponsorship of charitable causes and other areas of publicity. Additionally, discussing archival records provides a case study of the major archival processes involved in making historical documents available to researchers and the general public, including appraisal and evaluation, archival processing, preservation and digitisation.
Stelco、Sears Canada和CN Rail:加拿大图书馆和档案馆收藏的广告和营销历史档案来源
目的加拿大图书馆和档案馆(LAC)持有的加拿大公司档案记录是研究加拿大营销和广告史的丰富原始文献来源。本文讨论了标志性百货公司西尔斯加拿大公司、钢铁制造商Stelco和加拿大最大的铁路公司Canadian National的记录,提供了有关营销、销售、目录、促销、名人代言、慈善事业赞助和其他宣传领域的主要来源材料。此外,讨论档案记录为研究人员和公众提供历史文件所涉及的主要档案过程提供了一个案例研究,包括评估和评估、档案处理、保存和数字化。设计/方法论/方法本文讨论并强调了市场营销史研究的主要来源档案记录。这些档案基金是独特的主要来源记录,记录了三家具有历史意义的加拿大公司及其在加拿大历史上的作用。发现加拿大图书馆和档案馆(LAC)持有的加拿大公司的档案记录是研究加拿大营销和广告史的丰富原始文件来源。标志性百货公司Sears Canada、钢铁制造商Stelco和加拿大最大的铁路公司Canadian National的记录提供了有关营销、销售、目录、促销、名人代言、慈善事业赞助和其他宣传领域的主要来源材料。此外,讨论档案记录为研究人员和公众提供历史文件所涉及的主要档案过程提供了一个案例研究,包括评估和评估、档案处理、保存和数字化。原创性/价值加拿大图书馆和档案馆(LAC)持有的加拿大公司档案记录是研究加拿大营销和广告史的丰富原始文件来源。标志性百货公司Sears Canada、钢铁制造商Stelco和加拿大最大的铁路公司Canadian National的记录提供了有关营销、销售、目录、促销、名人代言、慈善事业赞助和其他宣传领域的主要来源材料。此外,讨论档案记录为研究人员和公众提供历史文件所涉及的主要档案过程提供了一个案例研究,包括评估和评估、档案处理、保存和数字化。
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来源期刊
CiteScore
0.90
自引率
33.30%
发文量
15
期刊介绍: Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs. In addition to regular full length research articles, the Journal occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics. Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.
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