Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse

IF 7.1 3区管理学 Q1 BUSINESS

Electronic Markets Pub Date : 2023-06-13 DOI:10.1007/s12525-023-00643-6

S. Barta, R. Gurrea, C. Flavián

引用次数: 3

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直播购物中的网真:一项比较Instagram和虚拟世界的实验研究

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来源期刊

Electronic Markets Multiple-

CiteScore

14.80

自引率

15.30%

发文量

期刊介绍： Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.