Temple keepers in religious tourism development: a case in Macao

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Tuan Phong Ly, Xiuchang Tan
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引用次数: 1

Abstract

ABSTRACT Temples are important religious sites within Chinese societies. While there is a considerable body of work on the development of religious tourism and the monastic community, little research has been conducted on the temple keeper community in Chinese folk-religion temples. Temple keepers are those who take care of daily temple operations and offer related secular services and cultural events to pilgrims and visitors. Meanwhile, they also have direct contact, communication, and interaction with visitors. It is argued that the temple keeper community plays important roles in religious tourism development. Macao, with a large number of folk temples of rich heritage value, has been chosen as the case context. Adopting qualitative research methods, this paper explores temple keepers’ services and roles in Macao’s temple site management and visitor experience. The study identified that temple keepers have four roles, which are temple attendant, temple representative, cultural knowledge broker, and destination ambassador. Suggestions are given for temple management and local government for adaptive strategies in cultural site management and to enrich the visitor experience in the destination.
宗教旅游发展中的寺庙守护人:以澳门为例
寺庙是中国社会中重要的宗教场所。虽然在宗教旅游和寺院社区的发展方面有相当多的工作,但对中国民间宗教寺庙中的寺庙管理者社区的研究却很少。寺庙管理人员负责寺庙的日常运营,并为朝圣者和游客提供相关的世俗服务和文化活动。同时,他们还与来访者直接接触、交流和互动。认为寺庙管理者群体在宗教旅游发展中发挥着重要作用。澳门拥有大量具有丰富遗产价值的民间庙宇,被选为案例背景。本文采用质的研究方法,探讨庙宇管理人员在澳门庙宇管理和游客体验中的服务和作用。研究发现,寺庙管理者有四个角色,即寺庙服务员、寺庙代表、文化知识经纪人和目的地大使。为寺庙管理和地方政府提供了文化遗址管理的适应性策略建议,以丰富游客在目的地的体验。
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来源期刊
Journal of Heritage Tourism
Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
6.50
自引率
11.10%
发文量
39
期刊介绍: The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.
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