{"title":"Effects of vertical integration on internet service providers’ zero-rating choice","authors":"Fuyuki Saruta","doi":"10.1016/j.infoecopol.2022.101005","DOIUrl":null,"url":null,"abstract":"<div><p>This study presents investigation of the effects of vertical integration between an internet service provider (ISP) and a content provider (CP) on the ISP’s zero-rating choice and social welfare. We develop a simple model in which a monopolistic ISP delivers content from two CPs to a representative consumer. The ISP can offer zero-rating contracts to one or two CPs, thereby allowing the consumer to use zero-rated content without consuming monthly data usage. We investigate how integration between the ISP and a CP affects the ISP’s zero-rating choice and social welfare. Our findings are the following. First, the vertically integrated ISP might zero-rate the unaffiliated CP exclusively when the CPs’ profitability is not so low. Second, the integration increases the total surplus and the independent CP’s profit. Our results indicate that vertical integration is welfare enhancing and beneficial to the independent CP.</p></div>","PeriodicalId":47029,"journal":{"name":"Information Economics and Policy","volume":"61 ","pages":"Article 101005"},"PeriodicalIF":4.5000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Economics and Policy","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167624522000440","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
This study presents investigation of the effects of vertical integration between an internet service provider (ISP) and a content provider (CP) on the ISP’s zero-rating choice and social welfare. We develop a simple model in which a monopolistic ISP delivers content from two CPs to a representative consumer. The ISP can offer zero-rating contracts to one or two CPs, thereby allowing the consumer to use zero-rated content without consuming monthly data usage. We investigate how integration between the ISP and a CP affects the ISP’s zero-rating choice and social welfare. Our findings are the following. First, the vertically integrated ISP might zero-rate the unaffiliated CP exclusively when the CPs’ profitability is not so low. Second, the integration increases the total surplus and the independent CP’s profit. Our results indicate that vertical integration is welfare enhancing and beneficial to the independent CP.
期刊介绍：
IEP is an international journal that aims to publish peer-reviewed policy-oriented research about the production, distribution and use of information, including these subjects: the economics of the telecommunications, mass media, and other information industries, the economics of innovation and intellectual property, the role of information in economic development, and the role of information and information technology in the functioning of markets. The purpose of the journal is to provide an interdisciplinary and international forum for theoretical and empirical research that addresses the needs of other researchers, government, and professionals who are involved in the policy-making process. IEP publishes research papers, short contributions, and surveys.
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