Giorgia Meloni in the spotlight. Mobilization and competition strategies in the 2022 Italian election campaign on Facebook

IF 2.2 Q2 POLITICAL SCIENCE

Contemporary Italian Politics Pub Date : 2022-12-05 DOI:10.1080/23248823.2022.2150934

Antonio Martella, F. Roncarolo

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引用次数: 1

Abstract

ABSTRACT The 2022 Italian election campaign, taking place as it did in the middle of the summer following a government crisis, offered interesting suggestions concerning leaders’ and media strategies aimed at mobilizing people in a challenging context. Our results show that the ‘expected winner’, Giorgia Meloni, was able to focus the attention of leaders, the media and users on herself despite competing with leaders and parties (Matteo Salvini and the Five-star Movement) that were more established online. Although the competition took place in the context of an electoral system having a majoritarian component, Meloni’s main competitor, Democratic Party leader, Enrico Letta, does not seem to have been able to polarize the competition sufficiently due to the fragmentation of the parties of the centre-left. In contrast, ex-prime minister, Giuseppe Conte, and the leader of the third pole, Carlo Calenda, deployed contrasting but successful strategies on Facebook, ones that may have contributed to their electoral performances. In this context, the limited media attention devoted to the campaign seems to have mirrored citizens’ feelings of disaffection and distrust: feelings that were, in all probability, heightened by the incomprehensibility of the government crisis that led to the elections.

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Giorgia Meloni在聚光灯下。脸书上2022年意大利大选动员和竞争策略

摘要2022年意大利大选在政府危机后的仲夏举行，就领导人和媒体在充满挑战的背景下动员民众的策略提出了有趣的建议。我们的研究结果表明，“预期赢家”Giorgia Meloni能够将领导人、媒体和用户的注意力集中在自己身上，尽管她与更成熟的在线领导人和政党（Matteo Salvini和五星运动）竞争。尽管竞争是在具有多数派成分的选举制度背景下进行的，但由于中左翼政党的分裂，梅洛尼的主要竞争对手、民主党领袖恩里科·莱塔似乎未能充分分化竞争。相比之下，前总理朱塞佩·孔特和第三极党领袖卡洛·卡伦达在脸书上部署了对比鲜明但成功的策略，这些策略可能有助于他们的选举表现。在这种情况下，媒体对竞选活动的有限关注似乎反映了公民的不满和不信任情绪：这种情绪很可能因导致选举的政府危机的不可理解性而加剧。

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来源期刊

Contemporary Italian Politics Social Sciences-Political Science and International Relations

CiteScore

4.40

自引率

0.00%

发文量

期刊介绍： Contemporary Italian Politics, formerly Bulletin of Italian Politics, is a political science journal aimed at academics and policy makers as well as others with a professional or intellectual interest in the politics of Italy. The journal has two main aims: Firstly, to provide rigorous analysis, in the English language, about the politics of what is one of the European Union’s four largest states in terms of population and Gross Domestic Product. We seek to do this aware that too often those in the English-speaking world looking for incisive analysis and insight into the latest trends and developments in Italian politics are likely to be stymied by two contrasting difficulties. On the one hand, they can turn to the daily and weekly print media. Here they will find information on the latest developments, sure enough; but much of it is likely to lack the incisiveness of academic writing and may even be straightforwardly inaccurate. On the other hand, readers can turn either to general political science journals – but here they will have to face the issue of fragmented information – or to specific journals on Italy – in which case they will find that politics is considered only insofar as it is part of the broader field of modern Italian studies[...] The second aim follows from the first insofar as, in seeking to achieve it, we hope thereby to provide analysis that readers will find genuinely useful. With research funding bodies of all kinds giving increasing emphasis to knowledge transfer and increasingly demanding of applicants that they demonstrate the relevance of what they are doing to non-academic ‘end users’, political scientists have a self-interested motive for attempting a closer engagement with outside practitioners.