{"title":"Victim, villain, or scapegoat? Mediating organizational crises embedded in social problems and the transformation of order","authors":"Limin Liang, Yi-Hui Christine Huang","doi":"10.1080/03637751.2023.2202717","DOIUrl":null,"url":null,"abstract":"ABSTRACT Western crisis communication theories focusing on individual attribution and stable underlying norms fail to account for crises embedded in larger social problems that lead to regulatory changes. By analysing three cases that Chinese crisis managers initially identified as “commission”, “control” and “agreement” situations (Bradford & Garrett, 1995) but ended up as crises involving “absent standards”, “bad standards” and “overrated standards”, in which the first two resulted in normative changes, we highlight the deliberative potential of crisis communication embodied in the “standards situation”. When neither journalistic narratives portraying the accused as a “villain” nor organizational accounts foregrounding a “victim/scapegoat” self-perception can contain attribution at individual levels, the society enters a deliberative mode that interrogates actors’ collective guilt complicit in a crisis.","PeriodicalId":48176,"journal":{"name":"Communication Monographs","volume":"90 1","pages":"317 - 349"},"PeriodicalIF":3.1000,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Monographs","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/03637751.2023.2202717","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Western crisis communication theories focusing on individual attribution and stable underlying norms fail to account for crises embedded in larger social problems that lead to regulatory changes. By analysing three cases that Chinese crisis managers initially identified as “commission”, “control” and “agreement” situations (Bradford & Garrett, 1995) but ended up as crises involving “absent standards”, “bad standards” and “overrated standards”, in which the first two resulted in normative changes, we highlight the deliberative potential of crisis communication embodied in the “standards situation”. When neither journalistic narratives portraying the accused as a “villain” nor organizational accounts foregrounding a “victim/scapegoat” self-perception can contain attribution at individual levels, the society enters a deliberative mode that interrogates actors’ collective guilt complicit in a crisis.
期刊介绍:
Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.