The users’ tendency to different packaging materials regarding to the type of product

Acta Graphica Pub Date : 2017-12-30 DOI:10.25027/acta

M. Brozović, Bruno Bucić, D. Čikara, Antonija Lasić, Dorotea Kovačević, Josip Bota

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引用次数: 1

Abstract

The most important role of packaging is protecting a product, but also stimulating purchasing decision. Products on store shelfs can often be found packaged in different materials, even when they are of the same net weight. This study investigated how different packaging materials affect purchasing decision. The aim was to evaluate the user’s tendency towards a particular packaging material in relation to its functionality and environmental protection. Test samples were three common powder products: instant coffee, cocoa and sugar. Respondents’ task was to select one of the following packaging materials: glass, tin and composite material for coffee; rigid and flexible plastics for cocoa and sugar. The results showed that the user’s tendency towards packaging material is influenced by packaging functionality. In addition, technical (protection, recyclability) and ergonomic (presence of the lid, easy to dose and reusability) attributes have found to be essential criteria for the choice of packaging. Furthermore, this study showed that customers are ecologically aware since they tend to re-use the packaging, thus enhancing environmental care.

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用户对不同产品类型的包装材料的倾向

包装最重要的作用是保护产品，但也刺激购买决策。商店货架上的产品通常用不同的材料包装，即使它们的净重相同。本研究调查了不同包装材料对采购决策的影响。目的是评估用户对特定包装材料的功能和环境保护的倾向。测试样品是三种常见的粉末产品：速溶咖啡、可可和糖。受访者的任务是选择以下包装材料之一：玻璃、锡和咖啡复合材料；用于可可和糖的刚性和柔性塑料。结果表明，用户对包装材料的倾向受到包装功能的影响。此外，技术（保护性、可回收性）和人体工程学（有盖子、易于给药和可重复使用）属性已被发现是选择包装的基本标准。此外，这项研究表明，消费者具有生态意识，因为他们倾向于重复使用包装，从而加强了环境保护。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Acta Graphica

自引率

0.00%

发文量

审稿时长

10 weeks