SUSTAINABLE DEVELOPMENT THROUGH THE PRISM OF TOURISM AND CONSUMERS IN THE TOURISM MARKET - CASE STUDY OF VLASINA LAKE

Abstract

The concept of sustainable development represents an inexhaustible topic of research, which gains additional importance in the conditions of the current energy crisis. In this sense, the attention of the scientific and professional public is directed towards greater use of renewable energy sources in tourism. The aim of the work is to research the attitudes of consumers towards the use of renewable energy sources and the application of the principles of sustainable tourism on Vlasina Lake. The first part of the paper contains a review of the professional literature, while the second part of the paper presents the results of research on consumer attitudes towards the application of renewable energy sources on Vlasina Lake. Statistical analysis was performed using the SPSS software package. The importance of the work is reflected in the potential implications for the development of the strategy for the sustainable development of tourism in Southeast Serbia.