{"title":"Investigating Student-Donor Memberships Within Collegiate Athletics","authors":"Austin C. Bogina, Brian S. Gordon","doi":"10.17161/jas.v7i2.15231","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to discover the primary characteristics associated with offering student-donor memberships within collegiate athletics. The secondary purpose was to detail the best practices for properly implementing a student-donor membership”. Through semi-structured interviews, the unique insights of 10 NCAA Division I Power-5 fundraising and development associates were able to be explored. The results of this study produced five factors associated with student-donor memberships: structure, benefits, membership fee, communication, and branding. These findings fill a gap in the existing literature due to there being no previous research conducted on student donor programs within collegiate athletics. Furthermore, this study illustrates the common characteristics among student-donor memberships and what we already know about athletic annual funds. While no current research exists on how student-donors fit into the donor life cycle, the results of this study further the knowledge on this highly important yet under examined group.","PeriodicalId":92062,"journal":{"name":"Journal of amateur sport","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of amateur sport","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17161/jas.v7i2.15231","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The purpose of this study was to discover the primary characteristics associated with offering student-donor memberships within collegiate athletics. The secondary purpose was to detail the best practices for properly implementing a student-donor membership”. Through semi-structured interviews, the unique insights of 10 NCAA Division I Power-5 fundraising and development associates were able to be explored. The results of this study produced five factors associated with student-donor memberships: structure, benefits, membership fee, communication, and branding. These findings fill a gap in the existing literature due to there being no previous research conducted on student donor programs within collegiate athletics. Furthermore, this study illustrates the common characteristics among student-donor memberships and what we already know about athletic annual funds. While no current research exists on how student-donors fit into the donor life cycle, the results of this study further the knowledge on this highly important yet under examined group.