A history of theories of decision-making and technologies for observation in the service of marketing

IF 0.5 Q4 BUSINESS

Journal of Historical Research in Marketing Pub Date : 2023-01-26 DOI:10.1108/jhrm-07-2020-0030

J. Penrod

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引用次数: 0

Abstract

Purpose Brain and behavioral research is a hallmark of knowledge and understanding within modern society and has taken on greater importance in the commercial context; as this area unfolds, the intersection of the science, technology and marketing is an important and topical area for exploration. Design/methodology/approach This work tracks the parallel history of the technologies and science of the brain because it grows in relevance for the study of marketing and consumer behavior. It is an historical review of the usage of technologies to measure brain activity and behavior, parallel to the development of psychological theories created to account for human decision-making from the 1940s until the present. Findings This essay presents a new conception of “closure” and “momentum,” as envisioned by social construction of technology and technological momentum theories, arriving at a new concept for inclusion called “convergence” which offers a multifactor explanation for the acceptance, technical implementation and its commercial application. Originality/value It is an original adaptation of theories from across several fields that yields insight into the integration of science, technology, society and business.

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为市场营销服务的决策理论和观察技术的历史

目的:大脑和行为研究是现代社会知识和理解的标志，在商业环境中具有更大的重要性;随着这一领域的发展，科学、技术和市场营销的交叉是一个重要的和热门的探索领域。设计/方法/方法这项工作追踪了大脑技术和科学的平行历史，因为它与市场营销和消费者行为的研究越来越相关。它是对测量大脑活动和行为的技术使用的历史回顾，与从20世纪40年代到现在用来解释人类决策的心理学理论的发展平行。本文提出了技术的社会建构和技术动量理论所设想的“封闭性”和“动量”的新概念，并提出了一个名为“趋同”的包容性新概念，该概念为技术的接受、技术的实施及其商业应用提供了多因素解释。原创性/价值它是对来自多个领域的理论的原创改编，对科学、技术、社会和商业的整合产生了深刻的见解。

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来源期刊

Journal of Historical Research in Marketing BUSINESS-

CiteScore

0.90

自引率

33.30%

发文量

期刊介绍： Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs. In addition to regular full length research articles, the Journal occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics. Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.