Relevance of trust and satisfaction as mediators to behavioural intention of consumers towards online apparel shopping

IF 1 4区工程技术 Q3 MATERIALS SCIENCE, TEXTILES

Industria Textila Pub Date : 2023-08-30 DOI:10.35530/it.074.04.2022147

V. Bai G, Ramona Birau, Iqbal Thonse Hawaldar, Daniel Frank, Petre Valeriu Ninulescu, R. Arjunan, Iuliana Carmen Bărbăcioru

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引用次数: 0

Abstract

The Internet is an integral part of every individual and is a means of business transaction, leading to the immense growth of e-commerce in all sectors. This research study evaluates the significance of attitude as a mediating variable between behavioural intention and overall satisfaction in apparel shopping using Partial Least Square – Structural Equation Modelling with a bootstrapping approach for evaluating the hypothesis. A total of 227 consumers were surveyed using a structured questionnaire and convenient sampling method with a cross-sectional method for collecting data. The hypothesis states that there is a significant relationship between overall satisfaction effect & attitude, reputation & trust, attitude & behavioural intention and trust & behavioural intention. Evidence of the partial mediation effect of attitude between overall satisfaction and behavioural intention is also identified. The findings indicate that the model is valid and has a good fit. Therefore, improved customer service and delivery service will help the corporate to uplift the endogenous latent variable of Behavioural Intention.

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信任和满意度对消费者在线服装购物行为意向的中介作用

互联网是每个人不可或缺的一部分，是商业交易的一种手段，导致电子商务在各个领域的巨大增长。本研究使用偏最小二乘-结构方程模型和自举方法来评估态度作为行为意向和服装购物总体满意度之间的中介变量的重要性。采用结构化问卷和方便抽样的方法，采用横断面法收集数据，共对227名消费者进行了调查。假设认为整体满意度效应与态度、声誉与信任、态度与行为意图、信任与行为意图之间存在显著的关系。态度在总体满意度和行为意向之间部分中介作用的证据也被确定。结果表明，该模型是有效的，具有良好的拟合性。因此，改善客户服务和交付服务将有助于企业提升行为意向的内生潜在变量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Industria Textila 工程技术-材料科学：纺织

CiteScore

1.80

自引率

14.30%

发文量

审稿时长

3.5 months

期刊介绍： Industria Textila journal is addressed to university and research specialists, to companies active in the textiles and clothing sector and to the related sectors users of textile products with a technical purpose.