A Matter of Trust: The Ashby Research Service and the Business of Market Research

N/A ECONOMICS
Robert Crawford
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引用次数: 1

Abstract

As Australia's pioneering market research firm, the Ashby Research Service helped introduce market research to Australian businesses and played a leading role in building confidence in market research as a business investment. By examining the firm's activities and organisational operations from the 1930s to the 1970s, this article contends that the establishment, development, maintenance, and deepening of trust underpinned all aspects of the firm's operations – from internal practices to externally focused client relations. The long-term approach also illustrates the multiplicity of factors contributing to the development of trust in business, and underscores the importance of culture in this process.

信任的问题:阿什比研究服务和市场研究业务
作为澳大利亚领先的市场研究公司,Ashby research Service帮助将市场研究引入澳大利亚企业,并在建立市场研究作为商业投资的信心方面发挥了主导作用。通过考察20世纪30年代到70年代的公司活动和组织运作,本文认为,信任的建立、发展、维护和深化支撑了公司运营的各个方面——从内部实践到以外部为重点的客户关系。长期方法还说明了促进商业信任发展的多种因素,并强调了文化在这一过程中的重要性。
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