Seek common ground local culture while reserving difference: Exploring types of souvenir attributes by Ethnic Chinese people

IF 3.3 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourist Studies Pub Date : 2021-08-18 DOI:10.1177/14687976211035961

Te-Yi Chang, Shih-Feng Hung, Shu Tang

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引用次数: 2

Abstract

Purchasing souvenirs is an important travel shopping behaviour in the tourist industry. Multiple studies have explored dimensions related to a souvenir. However, the attributes of souvenirs are inconsistent and few studies have explored from tourists’ perspective the customer value of the souvenirs they purchased. Using food souvenirs as an example, this study adopted the means-end chains approach to explore the consumer value of food souvenirs purchased by tourists. Based on the attribute–consequence–value linkages, food souvenir attributes most important to tourists were identified, and subsequently, the product attributes for food souvenirs were determined. This study found that when choosing which food souvenirs to buy, tourists perceived the following nine major attributes as important: good taste, shareability, convenient, nostalgia and unique, human warmth, authenticity, local characteristics, famous and representative. The findings of this study can serve as reference for helping business industry to design products. This study recommends incorporating these nine attributes and local characteristics into destination tourism development to closely resonate with the needs of tourists and strengthen tourists’ perception and impression of the customs of destination tourism industry.

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求同存异的地方文化——中国人纪念品属性类型探析

在旅游业中，购买纪念品是一种重要的旅游购物行为。多项研究探索了与纪念品相关的维度。然而，纪念品的属性是不一致的，很少有研究从游客的角度来探讨他们购买的纪念品的顾客价值。本研究以美食纪念品为例，采用手段-终端链的方法，探讨游客购买美食纪念品的消费价值。基于属性-结果-价值的联系，确定了对游客最重要的食品纪念品属性，进而确定了食品纪念品的产品属性。本研究发现，在选择购买食品纪念品时，游客认为以下九个主要属性是重要的:好味道、可分享性、便利性、怀旧和独特、人情味、真实性、地方特色、知名度和代表性。本研究的结果可为企业设计产品提供参考。本研究建议将这九个属性和地方特色融入到目的地旅游开发中，以紧密地与游客的需求产生共鸣，加强游客对目的地旅游产业习俗的感知和印象。

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来源期刊

Tourist Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

4.20%

发文量

期刊介绍： Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.