Henry VIII and Martin Luther: the second controversy, 1525-1527

Abstract

spend enough time spelling out the implications of its consistently detailed analysis. The chapter on household printing clearly presents the role printers play in developing “householders” as a market segment, but the connection between that development and the broader cultural concept of household remains implicit, gestured at in the introduction and conclusion to the chapter. Similarly, for all the strengths of the book’s genre-by-genre approach, I had hoped for a fuller concluding chapter that drew together the parallel marketing trends and explored the undoubtedly complex interrelationship between concomitantly developing audiences. In all, Marketing English Books is a valuable resource for readers who wish to understand the book trade as a whole as well as those interested in contextualizing a specific text or genre. It often challenges traditional assumptions about how texts were marketed and offers convincing evidence to support its challenges. If the connections between genres have not always been made as fully as I would like, the chapters provide a solid foundation from which readers can draw their own conclusions.