Cobertura política e pesquisas: aproximações sobre a formação de sentidos no jornalismo

Abstract

This article aims to discuss the interrelation and formation of narrative meanings between journalistic coverage and opinion polls made available by the press. Based on polls conducted by Datafolha, and compared to news from the Folha de Sao Paulo, this reflection problematizes the content of the reports with the topics from Datafolha in order to verify the convergence, or lack of, between the content of the materials and the results of the communication medium polls. Keywords: public opinion, survey research, agenda setting, Folha de Sao Paulo, Datafolha.