Technology-enabled well-being in the era of IR4.0: marketing and public policy implications

IF 2.7 Q2 BUSINESS
A. Roy, Marat Bakpayev, Mélanie F. Boninsegni, Smriti Kumar, J. Péronard, Thomas Reimer
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Abstract

Purpose Technological progress and the advancement of the 4th Industrial Revolution (IR 4.0) are well underway. However, its influence on the transformation of core sectors from the perspective of consumer well-being remains under-explored. Seeking to bridge this gap in the marketing and public policy literature, this study aims to propose a conceptual framework to explicate how data-driven, intelligent and connected IR 4.0 technologies are blurring traditional boundaries between digital, physical and biological domains. Design/methodology/approach This is a conceptual paper using primarily a literature review of the field. The authors position the work as a contribution to consumer well-being and public policy literature from the lens of increasingly important in our technology-integrated society emerging technologies. Findings The authors define and conceptualize technology-enabled well-being (TEW), which allows a better understanding of transformative outcomes of IR 4.0 on three essential dimensions of consumer well-being: individual, societal and environmental. Finally, the authors discuss public policy implications and outline future research directions. Originality/value The authors highlight specific gaps in the literature on IR 4.0. First, past studies in consumer well-being did not incorporate substantial changes that emerging IR 4.0 technologies bring, especially across increasingly blurring digital, physical and biological domains. Second, past research focused on individual technologies and individual well-being. What is unaccounted for is the potential for a synergetic, proactive effect that emerging technologies bring on the aggregate level not only to individuals but also to society and the environment. Finally, understanding the differences between responses to different outcomes of technologies has important implications for developing public policy. Synergetic, proactive effect of technologies on core sectors such as healthcare, education, financial services, manufacturing and retailing is noted.
IR4.0时代的技术促进福祉:营销和公共政策影响
第四次工业革命(i4.0)的技术进步和推进正在顺利进行。然而,从消费者福利的角度来看,其对核心部门转型的影响仍未得到充分探讨。为了弥合市场营销和公共政策文献中的这一差距,本研究旨在提出一个概念框架,以解释数据驱动、智能和互联的工业4.0技术如何模糊数字、物理和生物领域之间的传统界限。设计/方法论/方法这是一篇概念性论文,主要使用该领域的文献综述。作者将这项工作定位为对消费者福祉和公共政策文献的贡献,从我们技术集成社会中日益重要的新兴技术的角度来看。作者定义并概念化了技术驱动的福祉(TEW),这使得人们能够更好地理解工业4.0在消费者福祉的三个基本维度上的变革性结果:个人、社会和环境。最后,作者讨论了公共政策影响,并概述了未来的研究方向。原创性/价值作者强调了关于工业4.0的文献中的具体差距。首先,过去对消费者福祉的研究并没有纳入新兴的工业4.0技术带来的实质性变化,尤其是在日益模糊的数字、物理和生物领域。其次,过去的研究侧重于个人技术和个人福祉。没有考虑到的是,新兴技术在总体层面上不仅对个人,而且对社会和环境都可能产生协同作用和积极影响。最后,了解对不同技术结果的反应之间的差异对制定公共政策具有重要意义。注意到技术对医疗保健、教育、金融服务、制造业和零售业等核心部门的协同和积极影响。
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来源期刊
Journal of Consumer Marketing
Journal of Consumer Marketing Business, Management and Accounting-Business and International Management
CiteScore
5.00
自引率
7.10%
发文量
68
期刊介绍: ■Consumer behaviour ■Customer policy and service ■Practical case studies to illustrate concepts ■The latest thinking and research in marketing planning ■The marketing of services worldwide
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