Entrepreneurial resilience of small and medium-sized businesses among rural women in Iran

IF 2.9 4区教育学 Q1 EDUCATION & EDUCATIONAL RESEARCH

Journal of Agricultural Education & Extension Pub Date : 2021-10-21 DOI:10.1080/1389224X.2021.1985539

K. Rezaei-Moghaddam, Fatemeh Badzaban, M. Fatemi

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引用次数: 1

Abstract

ABSTRACT Purpose The present study aimed to analyze the entrepreneurial resilience of small and medium-sized businesses among rural women. Design/Methodology The study was conducted using a survey, and 269 individuals were selected through stratified random sampling. This research was conducted in three stages. First, the Lifespan Resilience Scale-Business was used to identify the factor structure of women's business resilience. Second, the resilience of women entrepreneurs' businesses was analyzed. And third, path analysis was carried out to identify the factors affecting the resilience of women's businesses. Findings The business resilience of rural entrepreneur women was determined by the following components: external resources, internal resources, innovation, opportunity and adaptation, risk management, and family support. The results of the causal model indicated that the variables of marketing strategy, marketing mix, marketing methods, business communication, business plan preparation skills and supporting policies are effective factors in improving business resilience. Theoretical Implications To improve the entrepreneurial resilience of rural women, it is necessary to identify the influential factors and their indicators to reduce entrepreneurial failure, analyze the factors that foster resilient behaviors in rural entrepreneurship, and provide contexts that are resistant against changes for women. Practical implications Holding companies that specialize in agricultural development in Iran play an important role in improving women's entrepreneurial resilience. These companies could empower rural women to overcome barriers and apply new methods through educational and extension programs that are appropriate to changes in technology and the market. Originality/value This study presents the Lifespan Resilience Scale-Business as a native model for measuring the resilience of rural women’s businesses in Fars province of Iran.

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伊朗农村妇女中小型企业的创业韧性

摘要目的本研究旨在分析农村妇女中小企业创业弹性。设计/方法采用问卷调查法，分层随机抽样269人。本研究分三个阶段进行。首先，采用寿命弹性量表(life Resilience scale - e- business)识别女性商业弹性的因素结构。其次，分析了女性企业家的企业韧性。第三，进行路径分析，找出影响女性企业弹性的因素。发现农村女企业家创业韧性主要由外部资源、内部资源、创新、机会与适应、风险管理、家庭支持等因素决定。因果模型结果表明，营销策略、营销组合、营销方式、商业沟通、商业计划编制技能和支持政策等变量是提高企业弹性的有效因素。为提高农村妇女创业韧性，有必要确定影响因素及其指标，减少创业失败，分析农村创业韧性行为的形成因素，并为妇女提供抵抗变革的环境。伊朗专门从事农业发展的控股公司在提高妇女创业韧性方面发挥着重要作用。这些公司可以通过适合技术和市场变化的教育和推广方案，增强农村妇女克服障碍和应用新方法的能力。原创性/价值本研究提出了寿命弹性量表电子商务作为衡量伊朗法尔斯省农村妇女企业弹性的本地模型。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Agricultural Education & Extension Multiple-

CiteScore

5.00

自引率

28.60%

发文量

期刊介绍： The Journal of Agricultural Education & Extension is published to inform experts who do or use research on agricultural education and extension about research conducted in this field worldwide. Information about this research is needed to improve policies, strategies, methods and practices for agricultural education and extension. The Journal of Agricultural Education & Extension accepts authorative and well-referenced scientific articles within the field of agricultural education and extension after a double-blind peer review process. Agricultural education and extension faces profound change, and therefore its core area of attention is moving towards communication, competence development and performance improvement for a wide variety of fields and audiences, most of which can be studied from a multi-disciplinary perspective, including: -Communication for Development- Competence Management and Development- Corporate Social Responsibility and Human Resource Development- Design and Implementation of Competence–based Education- Environmental and Natural Resource Management- Entrepreneurship and Learning- Facilitating Multiple-Stakeholder Processes- Health and Society- Innovation of Agricultural-Technical Education- Innovation Systems and Learning- Integrated Rural Development- Interdisciplinary and Social Learning- Learning, Conflict and Decision Making- Poverty Reduction- Performance Improvement- Sustainable Agricultural Production