Heterogeneity of Facebook friend network facilitates political learning: Evidence from a panel survey during the 2016 US presidential campaign

IF 3.1 2区 文学 Q1 COMMUNICATION
Minchul Kim, Yanqin Lu, Jae Kook Lee
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引用次数: 4

Abstract

ABSTRACT This study examined the effects of Facebook network heterogeneity on campaign knowledge gain by looking at the process where heterogeneity facilitates exposure to information about elections. Findings suggested that Facebook network heterogeneity promoted exposure to campaign information that, in turn, predicted knowledge about candidate issue positions. This indirect effect of network heterogeneity was conditioned by the level of campaign interest. To elaborate, a more heterogeneous Facebook network was positively associated with campaign knowledge for people with lower levels of campaign interest, suggesting that Facebook has the potential to narrow the knowledge gap between the politically attentive and the politically inattentive. Implications of the findings are discussed.
Facebook朋友网络的异质性促进了政治学习:来自2016年美国总统竞选期间小组调查的证据
本研究考察了Facebook网络异质性对竞选知识获取的影响,通过观察异质性促进选举信息曝光的过程。研究结果表明,Facebook网络的异质性促进了对竞选信息的接触,进而预测了对候选人议题立场的了解。这种网络异质性的间接影响取决于竞选兴趣的水平。更详细地说,一个更多样化的Facebook网络与对竞选兴趣水平较低的人的竞选知识呈正相关,这表明Facebook有可能缩小政治关注者和政治不关注者之间的知识差距。讨论了研究结果的含义。
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来源期刊
Communication Monographs
Communication Monographs COMMUNICATION-
CiteScore
5.40
自引率
0.00%
发文量
12
期刊介绍: Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.
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