The memefication of Squid Game and mimicry of Asian images

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2023-05-31 DOI:10.1177/13678779231177724

Sunny Yoon

引用次数: 0

Abstract

The memefication of Squid Game demonstrates the cultural dynamics of media reception in changing media environments. The dissemination of memes facilitates public participation and democratic use of media, however memes also aggravate cultural prejudice and contribute to the segregation of social groups. This study investigates ideological influences involved in spreading Squid Game memes. Squid Game and associated memes demonstrate the ambivalence of cultural dynamics at the global level and identity issues involved in consuming media and pop culture. Theories of postcolonialism and critical discourse analysis are applied to examine media production and distribution of Korean media, and its influence on the reproduction cultural prejudice in changing media environments. Online memes provide the particular impetus underlying contestations between cultural diversity and ideological conservation in our changing media environment.

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《鱿鱼游戏》的模因化与亚洲形象的模仿

《鱿鱼游戏》的模因化展示了在不断变化的媒介环境中媒介接受的文化动态。模因的传播促进了公众参与和媒体的民主使用，但也加剧了文化偏见，造成了社会群体的隔离。本研究探讨鱿鱼游戏模因传播过程中的意识形态影响。《鱿鱼游戏》和相关模因展示了全球层面文化动态的矛盾心理，以及消费媒体和流行文化中涉及的身份问题。运用后殖民主义理论和批评话语分析来考察韩国媒体的媒体生产和发行，以及在不断变化的媒体环境中其对再生产文化偏见的影响。在我们不断变化的媒体环境中，网络模因为文化多样性和意识形态保护之间的争论提供了特殊的推动力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.