{"title":"Occupying the streets, occupying words. Reframing new feminisms through reappropriation","authors":"Manuela Romano","doi":"10.1177/09579265221093649","DOIUrl":null,"url":null,"abstract":"This paper presents a Critical and Socio-Cognitive analysis of protest discourse as created in slogans for feminist rallies taking place in Spain (2017–2020). The study focuses on the discursive evolution of the term manada (‘wolfpack’), from its origins as a metonymy to refer to a gang rape taking place in the San Fermín bullfighting celebration of July 2016, to its reappropriation by feminists to bring attention to gender violence and, most importantly, to create a positive in-group identity of cohesion and empowerment, while delegitimizing and dispossessing the out-group, rapists, of their power. The analysis shows how reappropriation, together with recontextualization and multimodal creativity, helps to understand the impact of a single term, manada, in the transformation of the traditional discourse of fear and threat into one of solidarity and hope when addressing gender violence, as well as its effects on the constructions of new cognitive and social frames within the community.","PeriodicalId":47965,"journal":{"name":"Discourse & Society","volume":"33 1","pages":"631 - 649"},"PeriodicalIF":2.4000,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/09579265221093649","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 3
Abstract
This paper presents a Critical and Socio-Cognitive analysis of protest discourse as created in slogans for feminist rallies taking place in Spain (2017–2020). The study focuses on the discursive evolution of the term manada (‘wolfpack’), from its origins as a metonymy to refer to a gang rape taking place in the San Fermín bullfighting celebration of July 2016, to its reappropriation by feminists to bring attention to gender violence and, most importantly, to create a positive in-group identity of cohesion and empowerment, while delegitimizing and dispossessing the out-group, rapists, of their power. The analysis shows how reappropriation, together with recontextualization and multimodal creativity, helps to understand the impact of a single term, manada, in the transformation of the traditional discourse of fear and threat into one of solidarity and hope when addressing gender violence, as well as its effects on the constructions of new cognitive and social frames within the community.
期刊介绍:
Discourse & Society is a multidisciplinary peer-reviewed journal whose major aim is to publish outstanding research at the boundaries of discourse analysis and the social sciences. It focuses on explicit theory formation and analysis of the relationships between the structures of text, talk, language use, verbal interaction or communication, on the one hand, and societal, political or cultural micro- and macrostructures and cognitive social representations, on the other hand. That is, D&S studies society through discourse and discourse through an analysis of its socio-political and cultural functions or implications. Its contributions are based on advanced theory formation and methodologies of several disciplines in the humanities and social sciences.