Huawei knowledge transfer in Africa: Corporate communication and users’ responses on social networks

IF 1.5 Q2 COMMUNICATION

Global Media and Communication Pub Date : 2023-03-25 DOI:10.1177/17427665231156691

S. Calzati

引用次数: 0

Abstract

This article focuses on the launch by the Chinese company Huawei of ICT academies in sub-Saharan Africa (SSA), and Kenya especially. Existing literature shows contrasting findings concerning the impact of such formation and recruitment centres. Through high-level thematic and sentiment analyses, this article examines various Huawei accounts on social networking sites (SNSs) – that is, Facebook and Twitter – in order to better assess: (1) the kind of online corporate communication unfolded by the company with particular regard to these centres; and (2) how the advertising of such centres is perceived by users. The results suggest that Huawei’s online corporate requires better fine-tuning with local SNSs’ users.

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华为在非洲的知识转移:企业传播与用户在社交网络上的反应

本文重点介绍中国公司华为在撒哈拉以南非洲(SSA)，特别是肯尼亚推出的ICT学院。现有文献显示了关于这种组建和招募中心的影响的对比结果。通过高层次的主题和情感分析，本文研究了华为在社交网站(sns)上的各种账户，即Facebook和Twitter，以便更好地评估:(1)该公司在这些中心展开的在线企业沟通类型;(2)用户如何看待这些中心的广告。结果表明，华为的在线公司需要更好地与当地社交网站的用户进行微调。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Global Media and Communication COMMUNICATION-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.