REVISITING REVISIT INTENTION BASED ON A RAFTING SPORTING EVENT (EVENTQUAL)

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-12-01 DOI:10.20867/thm.28.3.8

Marijana Đurađević, D. Dimitrovski, Vladimir Senić

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引用次数: 0

Abstract

Purpose - The study aims to examine the impact of service quality dimensions (based on the EVENTQUAL scale) on the revisit intention of sporting event and contrast the perception between first-time and previous participants. Design - The survey was designed to measure EVENTQUAL dimensions as independent variables (accessibility, staff, tangibles and complementary services) and revisit intention as the dependent variable. The moderating variable (type of participation) was also introduced to enable comparison between the perception of first-time (109) and previous participants (97). Methodology - The study implemented quantitative analysis, such as descriptive statistics, structural equation modelling (SEM) and multi-group SEM. Findings - The SEM findings revealed a significant positive effect of tangibles on revisit intention, while multi-group SEM results indicated the significant positive effect of tangibles on revisit intention solely for previous visitors. Originality - The study contributes to the existing knowledge by evaluating the EVENTQUAL model at a multi-site sporting event, acknowledged from the perspective of its participants. Moreover, the rafting event was observed in the context of a sporting event activity in contrast to previous literature in the context of adventure tourism.

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基于一次漂流运动赛事(eventqual)的重访意图

目的-本研究旨在检验服务质量维度(基于EVENTQUAL量表)对体育赛事重访意向的影响，并对比首次和以前参与者的感知。设计-该调查旨在测量EVENTQUAL维度作为自变量(可访问性、员工、有形和补充服务)，并将重访意图作为因变量。还引入了调节变量(参与类型)来比较第一次(109)和以前的参与者(97)的感知。方法:本研究采用定量分析，如描述性统计、结构方程模型(SEM)和多组SEM。研究结果-扫描电镜研究结果显示，有形物品对重访意愿有显著的积极影响，而多组扫描电镜研究结果显示，有形物品仅对以前的访客有显著的积极影响。原创性-本研究通过在多场地体育赛事中评估EVENTQUAL模型，为现有知识做出贡献，从参与者的角度得到认可。此外，漂流事件是在体育赛事活动的背景下观察到的，而不是以前的文献在冒险旅游的背景下观察到的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.