REVISITING REVISIT INTENTION BASED ON A RAFTING SPORTING EVENT (EVENTQUAL)

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2022-12-01 DOI:10.20867/thm.28.3.8

Marijana Đurađević, D. Dimitrovski, Vladimir Senić

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引用次数: 0

Abstract

Purpose - The study aims to examine the impact of service quality dimensions (based on the EVENTQUAL scale) on the revisit intention of sporting event and contrast the perception between first-time and previous participants. Design - The survey was designed to measure EVENTQUAL dimensions as independent variables (accessibility, staff, tangibles and complementary services) and revisit intention as the dependent variable. The moderating variable (type of participation) was also introduced to enable comparison between the perception of first-time (109) and previous participants (97). Methodology - The study implemented quantitative analysis, such as descriptive statistics, structural equation modelling (SEM) and multi-group SEM. Findings - The SEM findings revealed a significant positive effect of tangibles on revisit intention, while multi-group SEM results indicated the significant positive effect of tangibles on revisit intention solely for previous visitors. Originality - The study contributes to the existing knowledge by evaluating the EVENTQUAL model at a multi-site sporting event, acknowledged from the perspective of its participants. Moreover, the rafting event was observed in the context of a sporting event activity in contrast to previous literature in the context of adventure tourism.

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基于一次漂流运动赛事(eventqual)的重访意图

目的-本研究旨在检验服务质量维度(基于EVENTQUAL量表)对体育赛事重访意向的影响，并对比首次和以前参与者的感知。设计-该调查旨在测量EVENTQUAL维度作为自变量(可访问性、员工、有形和补充服务)，并将重访意图作为因变量。还引入了调节变量(参与类型)来比较第一次(109)和以前的参与者(97)的感知。方法:本研究采用定量分析，如描述性统计、结构方程模型(SEM)和多组SEM。研究结果-扫描电镜研究结果显示，有形物品对重访意愿有显著的积极影响，而多组扫描电镜研究结果显示，有形物品仅对以前的访客有显著的积极影响。原创性-本研究通过在多场地体育赛事中评估EVENTQUAL模型，为现有知识做出贡献，从参与者的角度得到认可。此外，漂流事件是在体育赛事活动的背景下观察到的，而不是以前的文献在冒险旅游的背景下观察到的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.