Tourists’ Online Information Search Behavior: Combined User-Generated and Marketer-Generated Content in Restaurant Decision Making

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-08-31 DOI:10.1177/00472875231195314

S. Uthaisar, A. Eves, X. Wang

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引用次数: 0

Abstract

Tourist information search behavior is one of the most important aspects of risk reduction in the travel decision-making process. Understanding tourists’ behavior when searching for online information has been heavily weighted toward user-generated content (UGC), mainly employed deductive research approaches. This study examines the influence of both UGC and marketer-generated content (MGC) on tourists’ choice of restaurant, using eye-tracking technology to measure customers’ visual behavior combined with retrospective think-aloud interviews. Data was collected from 28 participants in a laboratory-based study. Video recordings of participants’ eye movements during the task aided participant recall in follow-up interviews. This study offers insights into the integrated investigation of the influence of UGC and MGC on tourists’ information search behavior. It validates and extends understanding of the roles of pictorial information, written information, and other factors, and newly clarifies the role of both positive and negative reviews in influencing restaurant selection from international tourists’ perspectives.

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游客在线信息搜索行为:用户生成与营销生成内容在餐厅决策中的结合

旅游信息搜索行为是旅游决策过程中降低风险的最重要方面之一。了解游客在搜索在线信息时的行为，主要采用演绎研究方法，主要侧重于用户生成内容（UGC）。本研究采用眼动追踪技术测量顾客的视觉行为，并结合回顾性大声思考访谈，考察了UGC和营销人员生成内容（MGC）对游客选择餐厅的影响。在一项基于实验室的研究中，从28名参与者身上收集了数据。参与者在任务中眼球运动的视频记录有助于参与者在后续访谈中回忆。本研究为深入研究UGC和MGC对游客信息搜索行为的影响提供了见解。它验证并扩展了对图片信息、书面信息和其他因素的作用的理解，并从国际游客的角度重新阐明了正面和负面评价在影响餐厅选择中的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.