Does Positive Contact Between Residents and Tourists Stimulate Tourists’ Environmentally Responsible Behavior? The Role of Gratitude and Boundary Conditions

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2021-10-05 DOI:10.1177/00472875211048938

Hongwei Tu, Jianfeng Ma

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引用次数: 13

Abstract

This study explored how and when positive contact between residents and tourists stimulates tourists’ environmentally responsible behavior. Drawing on social exchange theory, we verified a moderated mediation model in which gratitude mediated the link between positive contact and tourists’ environmentally responsible behavior, while agreeableness moderated the relationship between positive contact and gratitude. Data were collected from 691 visitors to Mount Wuyi. The findings revealed that positive contact directly affected tourists’ environmentally responsible behavior and that this link was mediated by gratitude. Furthermore, agreeableness significantly moderated the effects of positive contact on gratitude. In particular, the effect of positive contact on gratitude was stronger for tourists with high agreeableness. Additionally, agreeableness also strengthened the indirect relationship between positive contact and tourists’ environmentally responsible behavior through gratitude—which was, again, stronger for highly agreeable tourists.

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居民和游客之间的积极接触是否会激发游客对环境负责的行为？感恩的作用与边界条件

本研究探讨居民与游客的正面接触如何及何时能刺激游客的环境责任行为。利用社会交换理论，我们验证了一个有调节的中介模型，其中感恩在积极接触与游客环境责任行为之间起中介作用，而友善在积极接触与游客环境责任行为之间起中介作用。数据收集自691名武夷山游客。研究发现，积极接触直接影响游客的环境责任行为，并以感恩为中介。此外，亲和性显著调节了积极接触对感恩的影响。特别是，对于亲和性高的游客，积极接触对感恩的影响更强。此外，亲和性还通过感恩强化了积极接触与游客环境责任行为之间的间接关系，这在高度亲和性的游客中再次得到强化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.